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iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

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Jul 31, 2023

Legalese and Footers: Are They Necessary in Email Marketing? 02 10

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we address the question of whether footers are necessary for every email and discuss the implications of including lengthy legal disclaimers. Aysha shares her observations and interactions with legal departments, highlighting the sometimes conflicting perspectives between marketers and lawyers. We also consider the effect of visual clutter on email recipients and the importance of concise and engaging content. We examine the role of footers in regulated industries, such as finance and fintech, where legal requirements often dictate the inclusion of legalese. Aysha provides valuable insights into the challenges faced in these industries, where the legal department's concerns about technology and potential lawsuits can lead to lengthy and complex emails. However, she also emphasizes the need to balance compliance and user experience. Transitioning to consumer brands and e-commerce, we delve into the question of whether extensive footers are necessary in these contexts. Aysha suggests that shorter, concise footers with links to detailed information can be more effective. By employing a "pick and choose" approach, brands can avoid overwhelming their audience with excessive content and instead provide essential information as needed. We discuss email marketers' potential confusion when dealing with global footers and the lack of documentation that often accompanies them. Aysha acknowledges email developers' and specialists' challenges in understanding and implementing complex footer structures. She also appreciates global footers' versatility and customization options, allowing brands to tailor their communication to different segments and regions. Throughout the conversation, Aysha emphasizes the importance of considering the user's attention span and providing a seamless experience. She discusses her experiences working with clients who prioritize user-friendly footers and their positive impact on engagement and click-through rates. Join us for this insightful discussion on email footers and legalese, where we uncover the best practices for creating effective and user-friendly emails. Whether you're a marketer, email developer, or business owner, this video offers valuable insights to enhance your email marketing strategies. Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes. Share your thoughts and questions in the comments section below. Thank you for watching, and remember, in the world of email marketing, every detail counts! Aysha on LinkedIn: https://www.linkedin.com/in/ayshamariezouain/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support