Julia Boorstin Samuelson: Each open door will lead to the next
Play • 33 min

Julia Boorstin Samuelson doesn't believe in happenstance. She knows firsthand how accepting one opportunity can open the door to the next. Being open to new ideas and saying yes is how her career evolved from Fortune Magazine writer to on-air CNBC Senior Correspondent for Media and Technology.

As a girl, Julia imagined herself growing up to be a professional ballerina. Her performance experience prepared her to be cool and calm years later when CNN invited the recent college graduate to speak on-camera about an article she wrote for Fortune. Her poise impressed the producers, who asked her back again and again. Over time, she developed a regular segment. Six years later, it turned into a full-time job offer.

Julia continued leaning into her instincts to explore opportunities and shed light on important stories. Her early coverage of Facebook and witnessing its disruptive power inspired her to pitch the Disruptor 50 list. She leaned into exploring the diversity and gender gap, leading to a franchise called Close the Gap. A conversation with an innovative female CEO led to a lightbulb moment, galvanizing her to bring together her interests to write her book, When Women Lead.

Tune in to learn how all her projects were opportunities that arose after years of leaning in, listening, and seizing the moment.

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