Brett Yormark: Believe in the vision and achieve your mission
Play • 42 min

Brett Yormark, COO, Roc Nation, knew he couldn’t spend a life stuck working in a boring job, so he doubled down on his passion for sports. He had a vision for his career and built what he calls his personal progression ladder, a series of steps that took Brett from ticket sales to CEO of the Brooklyn Nets. Hear firsthand how Brett managed his career with his end goal in mind.

He gets candid about his challenges as CEO, like moving the Nets from New Jersey to Brooklyn and the attempt to bring the Long Islanders to Barclays Center. He breaks down what went right with these highly publicized moves and what he learned along the way.

As COO of Roc Nation, Brett shifted from working with a sports organization and facilities to directly working with the talent inside them. Learn what’s the same and what’s new with his new role. Discover how Roc Nation surmounted pandemic issues to keep delivering exceptional experiences for all.

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