Bob Burg: How Desire and Belief Fuel Success
Play • 32 min

You may know Bob Burg as the author of the popular Go-Giver series, but in this podcast, you'll get to know the man behind the best-selling series. He struggled right out of college to find his footing. The ups and downs plus experience teaching himself the ropes of selling inspired what would become a phenomenal speaking career and the Go-Giver books.

When it comes to selling, giving, and influencing, Bob's definitions might surprise you. Bob breaks down for us why systems are vital to achieving success. These systems are fueled by his three-step formula and two key ingredients: desire and belief. You must know what you want to achieve and believe it will bring immense value to others.

Hear about the process and motivation behind writing his best-selling series. After 24 rejections, persistence and listening were key in landing the right publisher for the Go-Giver series.

Bob wraps with some advice for younger generations embarking on their career and selling journeys. We need to remember people do business with other people, not technologies. The human touch and understanding of our motivations will only be more important moving forward.

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