Hint CEO Kara Goldin On Embracing Risk and Opportunity
Play • 53 min

Kara Goldin, CEO, and founder of Hint, may be known as the inventor of healthy, flavored water, but her roots are in the tech industry. She helped grow many ventures, starting with the early days of CNN to an Apple-spinoff marketing firm called 2Market to AOL. While Kara never thought of herself as an entrepreneur, working for entrepreneurs helped her see that it was exciting and kind of fun. She liked how these leaders never thought, "that's impossible." As you'll learn in the podcast, that mindset helped her overcome obstacles.

Kara knew she was a creator and a builder, but after years in the tech world, she wasn't sure what came next. During some time away, Kara decided to make some lifestyle changes to improve her health. Her curiosity about ingredients in diet soda led her down the path to creating Hint.

Discover why Kara Goldin is not afraid of failure. To her, every "no" is an opportunity to learn something. Every seemingly unsurmountable problem has an upside. She shared a story of Starbucks halting Hint sales when she had a full warehouse made and waiting. How did she overcome the setback? Listen to find out.

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