Exponea - Audio Insights
Customer Data Management: How to Gather Customer Data Correctly
Jun 24, 2019 · 26 min
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Episode's Topic: Customer Data Management

Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.

This audio insight will outline how to create a system of customer data management from scratch, including:

  • What most companies are doing wrong when it comes to gathering data;
  • Why companies still gather data this way;
  • What these companies need to do/have to gather data correctly in the future.

Table of Contents:

  1. Setting the Scene
  2. Customer Data Management and How it Affects Us
  3. Collect the Right Type of Data
  4. Choose the Right Tool for the Job
  5. CRMs vs DMPs vs CDPs
  6. Conclusion

Original Article: https://exponea.com/blog/customer-data-management/

How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

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