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& Then Some
& Then Some
A podcast from Solomon McCown & Company where we discuss all things integrated communications.
Nov 26, 2019
Episode Six: Impactful Ideas for Giving Tuesday 2019
An estimated $380 million was raised in the United States during last year’s annual #GivingTuesday event. The total represents a 45-percent increase year over year. With more than four million individual donations being processed during the day – needless to say, the event is an enormous opportunity for any organization that relies on charitable donations.
Aug 23, 2019
Episode Five: No News, No Problem
When clients are making news, of course reporters are interested! But how do you keep them interested when there isn’t big, breaking news to promote? On “No news? No problem!” T.J. Winick and Conor Yunits of Solomon McCown discuss their strategies to keep organizations front and center in today’s diverse media landscape.
Mar 22, 2019
Episode Four: Dumpster Fyre: Lessons in social media marketing from the famously doomed festival
The release of two rival documentaries from Hulu and Netflix looking into the catastrophic Fyre Festival of 2017 has us thinking about the impact of social media marketing, transparency in customer communications and the authenticity of online news and shared posts. In this episode we will delve into the various elements that contributed to the rise and fall of the festival, and the steps you can take to protect yourself from falling victim to similar manipulative tactics.
Feb 26, 2019
Episode Three: Interview with Solomon McCown & Company CEO Helene Solomon
In this episode of & Then Some, we chat with Solomon McCown & Company CEO Helene Solomon. Celebrating sixteen years leading the agency, Helene reflects on how she got her start in the business, the most rewarding part of building a successful PR agency, and her views on the biggest communications challenges facing today's leaders.
Feb 25, 2019
Episode Two: Interview with Crisis Communications Expert Ashley McCown
From accusations of sexual assault to data breaches and more recently blackface, there are so many ways organizations and leaders can find themselves the focus of reputational crises. We sat down with Solomon McCown President and crisis communications expert Ashley McCown to discuss what skills leaders need to have in times of crisis, how organizations can better prepare themselves, and what inspires her both in and out of the office
Feb 11, 2019
Episode One: Digital Media Stats & Trends for 2019
The media landscape is evolving faster than ever - from social media, to new publishing platforms, to video-on-demand, public relations and marketing professionals have an increasing number of tools in their toolbox which they can use to reach their target audience. In this episode we will share the latest stats and trends in digital media and how they will shape communications strategies in 2019.