two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth
Play • 47 min

This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič



1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)

Google Play SDK Index -

6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders

8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality

11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year

16:50 Tiktok rocket ship

Slope after hitting $10bn in revenue what happens after that

  • Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap
  • Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase)
  • Those numbers don’t lie - you can't reach this scale without advertisers getting value
  • Thought that could be a nice segway into Matej doing a state of the tiktok

19:20 Tiktok UA intro

20:15 Tiktok Fun facts (location targeting restrictions)

29:00 Pangle issues

33:00 UA best practices

39:00 US Purchase campaign (FB vs tiktok CPI comparison)

39:40 UA challenges

42:30 Initial campaign structure & targeting

44:00 "predictions"

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