This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
2:55 Recession & mobile games
14:50 Apex Legends
21:34 The creative framework
40:40 5 secret tips where to get inspiration
Describing creative process from scratch
competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming, all over again
What kind of tools to use for competitor research?
5 secret tips where to get inspiration
Youtube videos with millions of views (unboxing - chest openings)
Current situation (covid, EURO, seasonal creatives - although those suck balls)
Memes (drake, whatever else trending at the moment… )
Hype (Netflix series, …)
Different game genres
Why are we making creatives for players and not art directors?
presentation with tips & examples
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