True Story: The Public Relations Podcast
Whitney Lee
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Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.
Available episodes
Newest first
Oldest first
4 days ago
Marketing Your Med Spa or Plastic Surgery Practice
Do you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line.
Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram!
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Mar 10, 2023
How One Attorney Went from Fired to CEO with Andrea Sager of The Legalpreneur
Andrea Sager made the biggest comeback when she became the CEO of her own company, The Legalpreneur, after getting fired from a law firm. The Legalprenuer is reinventing legal services for small businesses. Tune in for today's episode as Whitney chats with Andrea about the twists and turns of her journey and the "aha" moment when she decided to focus her efforts on assisting businesses. From a divorce, to getting fired, to making a huge comeback, Andrea is spilling all the tea.
Andrea on Instagram
Legalpreneur on Instagram
True Story Public Relations on Instagram
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Feb 27, 2023
10 Marketing/PR Strategies Every Fashion Brand Should Be Doing
Are you lost on how to start marketing your fashion brand? There’s so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing.
If you have an industry specific topic you would like to see covered on True Story: The Public Relations Podcast, submit your ideas to @thewhitneylee on Instagram!
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Feb 20, 2023
How a Tiny Startup Took Down the World's Biggest Watch Brand with R.T. Custer of Vortic Watches
If there was anything R.T. Custer anticipated when he founded Vortic Watches, it was most definitely not a lawsuit from the world's biggest watch brand. Needless to say, this world-class entrepreneur has a wealth of insight when it comes to overcoming hurdles as an entrepreneur. Tune in to this week’s episode as Whitney picks R.T. Custer’s brain on some of the trials and wins he has experienced on his journey.
Learn more about Vortic Watches.
Connect with R.T. Custer on Instagram.
Follow True Story on Instagram.
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Feb 13, 2023
How to Make Your Marketing Assistant More Productive
While we truly believe in the value of hiring an agency, it is not rare for business owners, especially small business owners, to opt for an in-house marketing assistant. Some go down this path in an attempt to cut costs, while others truly believe they need someone physically in their office.
Unfortunately, many business owners that choose this path find themselves expelling more energy trying to coach and bring ideas to their marketing assistant when it should be the other way around! On today's episode, Whitney is covering actionable tips to make your marketing assistant more productive.
If you have found yourself in a similar boat, True Story Public Relations offers Fractional CMO services! As your Fractional CMO, we take all of that off your plate and help train and oversee your marketing assistant to make them a productive asset to your team. You see results and have one less team member to manage. It’s a game changer! Visit our website to learn more.
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Feb 6, 2023
Two Strangers Built a School Together featuring Staci Berryman and Heidi Blalock of Emerald Coast Autism Center
Some may say the stars aligned when Staci Berryman and Heidi Blalock met at an autism walk in 2009. That meeting led the duo to co-founding Emerald Coast Autism Center, a non-profit school and therapy center for children and young adults on the autism spectrum. From finding land to lease for only one dollar per year, to planning a second facility to prepare their students for the workforce, Staci and Heidi are sharing the good, the bad, and the ugly about their journey!
Learn more about Emerald Coast Autism Center’s capital campaign here: https://ecautismcenter.org/Capital-Campaign.aspx
Emerald Coast Autism Center on Facebook: https://www.facebook.com/ecautismcenter
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Jan 30, 2023
6 Essential Digital Marketing Strategies for Hotels and Resorts
It’s time to take your hospitality digital marketing to the next level. While many marketing strategies can be used across industries, getting specific on the tactics you are using can make the biggest difference.
Whitney has spent years boosting the bottom line of hotels and resorts. In today’s episode, she’s spilling her secrets and giving you a crash course in six strategies every hotel and resort should be using.
This is just the beginning of this new series where we will be diving in to industry specific strategies that you can apply to your business!
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Jan 23, 2023
How Two 20-Somethings Built One of NYC's Largest Social Media Agencies with Courtney Spritzer, CEO and Co-Founder of Socialfly
Have you ever felt like you had to convince someone of your professional value just because of your age? Courtney Spritzer started growing one of NYC’s largest social media agencies in her twenties and is no stranger to this challenge.
Tune in to this week’s episode as Whitney interviews Courtney Spritzer of Socialfly on some of the trials she has overcome while building a social media agency with her partner, Stephanie Cartin.
Courtney is the Co-Founder and CEO of Socialfly, the #1 women-owned and operated social media agency in the world. Socialfly helps brands communicate and resonate with women on social media. Throughout Courtney's career, she has developed strategic social media plans for her clients and successfully implemented campaigns for 200+ companies and brands, including Discovery, WeTV, Conair, Girl Scouts, and Slimfast. Courtney is also the Co-Founder of Entreprenista Media, a media platform that provides resources to women entrepreneurs and business leaders and celebrates their success.
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Jan 16, 2023
Big News - Change for 2023
New Year, New Podcast! Welcome to True Story: The Public Relations Podcast, a space where we get a peek behind the scenes of brands and businesses that have a real story to tell. We want to support brands that aren’t afraid to show their true colors. Tune in to today’s episode to hear the lowdown on why Whitney decided to rebrand the agency and podcast, and what’s to come in 2023!
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Dec 26, 2022
Measuring Success - How to Prove Your Worth to a Client or Boss
As an agency, proving your worth is an important way to keep clients! This is why reporting results is crucial, and it is powerful to showcase data so that clients can see the value behind our actions. Tracking and analyzing data can also help you identify best practices for your business by highlighting actions that are or are not yielding positive results. In today's episode, we are sharing how we measure success and communicate collected data to our clients.
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Dec 19, 2022
Demystifying Your Marketing for 2023 with Carlyn Bushman
If you have big goals for your business in 2023 (and you totally should) now is the time to make your roadmap of actions that will help you achieve those goals! During Q4 some clients try to push project planning into the new year, but don't make the mistake of underestimating the time it takes to effectively plan and execute your business initiatives. In today's episode, Whitney is chatting with Carlyn Bushman about the importance of planning ahead for 2023, identifying your business goals, sourcing support from an agency of professionals, and identifying actions that will push your business forward.
Carlyn is a mom, wife, lifelong learner, former corporate executive, and small business owner. Carlyn understands the complexities of starting and operating a business. She has climbed the corporate ladder and created and run several small businesses from the ground up. Through this, Carlyn has fine-tuned skills in the areas of: marketing, management, technology, and business financials.…
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Dec 12, 2022
What You Should Be Doing BEFORE 2023
Can you believe it is almost 2023? This time of year many people in business start to check out between the holidays and begin pushing stuff to next year. At Sociallee, we like to take this time when our client work may be a bit slower and use it for planning and to get prepared for the new year. So how can you take the next few weeks to really set your business up for success in 2023? Tune in to today's episode to learn our tips and tricks.
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Dec 5, 2022
How to Find Media Contacts without Expensive Software
If you’ve listened to episode 34, you already know how to write the perfect pitch. Not everybody has access to the expensive software when they’re getting started. So how do you find the media contacts to pitch to without it? In this solo episode, Whitney is spilling all of her secrets. Be prepared to get into the nitty gritty of how to build your media list through time and research!
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Nov 21, 2022
How to Maximize Paid Media + PR with Lynn and Mollie of BrandVerge
Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals! In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands!
BrandVerge Website
Follow Sociallee on Instagram
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Nov 14, 2022
FAQ - Is All Press Good Press?
Some people think that being in the media is always a good thing... even when the press is not so flattering. It really depends on who you are and why people are talking about you. We've all seen bad press on high-profile figures, but it doesn't always have a largely negative effect on that person's career or quality of life. Meanwhile, some press gets people completely canceled. In today's episode we are sharing how even some very bad press can present an opportunity for people to grow and bounce back.
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Nov 7, 2022
Are Virtual Events Dead? With Bri Snellgrove of Social Icon
The pandemic changed many things in our world, including the use of virtual events. As people shifted to working from home, meetings, happy hours, and even social gatherings started to take place virtually! Now that everything is "back to normal", it's easy to think that virtual events are not as popular.
On today's episode, Whitney is talking with Bri Snellgrove of Social Icon about how virtual events are very much alive and well. Get ready for tips and tricks from a pro on how to leverage virtual events for your own business.
Connect with Bri on LinkedIn
Follow Sociallee PR & Digital Media on Instagram for more free PR advice.
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Oct 31, 2022
How Much Should I Pay an Influencer?
When it comes to paying influencers for a brand deal, there is not a one-size-fits-all answer. Each influencer partnership will most likely differ based on several factors. In today's episode, we are going over four things you should consider to help you create an influencer partnership with appropriate compensation. Paying an influencer cash is not always the best option, and there are several other types of compensation that brands can offer.
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Oct 24, 2022
How to Get More Website Lurkers to Turn into Leads with Aaron Weiche of Leadferno
Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns.
Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting.
Aaron Weiche on LinkedIn
Leadferno Website
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Oct 17, 2022
How to Write the Perfect Pitch
Sending a strong pitch email is key to scoring PR features and gaining exposure for your business. There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today's episode we are breaking that structure down for you.
The good news is: your initial pitch email should be concise and clear, so you don't need to waste a lot of time adding unnecessary fluff! Not only are we covering what to put in your pitch, but you will also learn a few best practices to consider when you are pitching.
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Oct 10, 2022
4 Social Media Trends You Need to Know with Arik Hanson
Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you're still using that worked in the past, but they're outdated now.
Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter. Don't worry, we aren't talking about the new dance craze that you need to jump on! These trends involve strategies to help businesses consistently show up in an effective way for their audience.
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Oct 3, 2022
Looking for a Job in PR? Free Advice for You
Working in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on this job. There are many aspects of the job that are not glitz and glamor.
In episode 32, Whitney is debunking any myths you may have about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may have if you score a job in PR, what she looks for when hiring for a position, and more!
If you’re interested in working with Sociallee, visit besociallee.com/careers.
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Sep 26, 2022
How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch
Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews.
Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch?
In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal to podcast hosts during your pitch and how you can deliver value that will make a powerful impact on listeners.
As the Founder of Lemonpie, a podcast PR agency, Erik helps business leaders land interviews on podcasts that their target audience is already listening to, and through his company Hatch his team helps businesses create their own podcasts that are led by proven strategies.
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Sep 19, 2022
HOT TAKE - You're fake AF if you use this marketing strategy
As marketers try to appeal to millennial and Gen Z consumers, we have noticed a bandwagon strategy that causes some businesses to appear fake AF. Authenticity is more powerful than ever in marketing, and some businesses are truly missing the mark when they try to hop on this trending marketing strategy.
In a time where brands are afraid of cancel culture, many businesses feel the pressure to promote causes that they may not sincerely support. That's not to say that businesses cannot promote causes. In today's episode, Whitney is sharing her take on how to approach supporting causes through your business.
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Sep 12, 2022
How to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of Rexxy
Affiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results.
In today’s episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable affiliate marketing program.
Tune in to episode 29 to learn more about this marketing strategy that may have a huge impact on your business.
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Sep 5, 2022
If You Can't Afford a Marketing Team
When times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media - *eye roll*) many businesses are already looking for ways to save money. If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today's episode of Sociallee Relevant to hear Whitney Lee's advice on how to continue to move your business forward, even with a limited budget.
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Aug 29, 2022
How to Start Blogging For Your Biz with Laura Holloway of Storyteller Agency
If you think blogs are only written by influencers that want to share an online diary then you are totally WRONG. What most people don't realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach.
Tune in to today's episode of Sociallee Relevant to hear blogging genius and owner of Storyteller Agency, Laura Holloway, as she sits down with Whitney Lee to explain how blogging can impact your business.
Laura is bringing awareness to how blogging strategy can help your business rank higher in Google results, how you should approach your blog topics, and how you can enhance your blog's results with links. Tune in to learn why you should invest in a blog for your website ASAP.
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Aug 22, 2022
9 Results You Can Expect from PR
How do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency’s campaigns and pitching are effective.
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Aug 15, 2022
PR Strategies to Score National Media Coverage with Des Dickerson of Uncommon Collective
How do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business.
Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource their brand management to help attract media and cultivate partnerships that make an impact. Uncommon Collective specializes in PR for fashion, beauty, and fitness brands that are ready to step-up their branding game. Des' clients have been featured in Cosmopolitan, PopSugar, Buzzfeed, InStyle, and more!
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Aug 8, 2022
Influencers vs. Affiliates - Which is best for your brand?
Influencers and affiliates are a new way to approach public relations, but which one is the best for your brand? And what’s the difference between the two? Tune in to today's episode of Sociallee Relevant to hear how you can utilize influencers and affiliates to boost your bottom line and reach new customers for your business.
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Aug 1, 2022
Turning an IG account into a Big Business with Cali Hlavac of To Do in Destin
Can you imagine an Instagram account turning into a full-blown, cash producing business? To Do in Destin started as just a fun passion project for videographer and photographer, Cali Hlavac. Just a few short years later, this account has blossomed into a revenue stream, and has also put Cali on the map as one of the top influencers in Northwest Florida tourism. From starting off with reposting to cultivating a brand of her own, Cali shares her unique story of how it all came to be - and how she’s still evolving the business today!
Cali Hlavac is the founder of To Do In Destin, an Instagram account and website dedicated to featuring all the ways to eat, drink, relax and play around Destin, Florida. Follow her on IG for jaw dropping photos of Destin’s sugar white sand beaches, mouthwatering food pics and fun activities on sea and land.
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Jul 25, 2022
Event Sponsorship- How to Build a Package that Sells
Are you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.
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Jul 18, 2022
How to use Pinterest to See Real Results for Your Biz with Stephanie Riel of Riel Deal Marketing
Is Pinterest dying? ….are you kidding me? Pinterest isn’t your typical social media outlet - it requires a special strategy. Tune into today's episode of Sociallee Relevant with Stephanie Riel of Riel Deal Marketing to hear how Pinterest can be a valuable tool for B2B and B2C brands that are interested in tapping into a new market in this episode. Get ready for the long game!
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Jul 11, 2022
This Strategy Seals The Deal When Pitching New Clients
Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.
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Jul 4, 2022
Easy SEO Hacks to Boost your Google Ranking Without Paying a Penny with Jess Bargenquast of Lady Changemakers
Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods.
Jess Bargenquast is the founder of Lady Changemakers, a directory and marketplace for woman-owned businesses to gain exposure and sales. This easy and affordable platform connects conscious consumers to over 700 woman-owned businesses that can provide almost any product or service that they're looking for. This platform is just like Amazon, but for exclusively women-owned businesses!
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Jun 27, 2022
How I Went From Freelancer to Agency Owner
In today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you.
It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her corporate job and get her advice and top tips for starting a freelance career.
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Jun 20, 2022
The Ultimate Guide to Winning with FB Ads featuring Dorothy Hollabaugh
Today's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts.
Dorothy Hollabaugh joins Sociallee Relevant from Needless Eye Media. Needles Eye Media is a full-service digital advertising agency with insider knowledge, laser-like focus, and a borderline unhealthy obsession with data. They specialize in scaling profits with precision online advertising.
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Jun 13, 2022
Looking for a job in PR? You NEED this skill!
If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!
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Jun 6, 2022
The *NOT so new* social media platform that you SHOULD be paying attention to!
Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.
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May 30, 2022
Red Flags to Watch for When Hiring An Agency
Are you ready to start digging into the marketing and public relations efforts for your business? That’s great! It might be time for you to start looking for a marketing or PR agency that can help you boost your bottom line. During your search, make sure you’re keeping an eye out for these three red flags in a marketing or PR agency.
* An agency that promises results
* If an agency is making big promises about results, it may be a good idea to walk away. An agency should be able to promise deliverables, not a result. There are too many factors in our world that make promising a result not feasible for an agency.
* An agency that won’t show you their clients
* An agency should be proud of the clients that they are working with. An agency that is transparent about their clients and the work that they are doing is an agency that is worth working with. Always be sure to check out other clients to see if the agency is the right fit for you.
* An agency that has cookie-cut…
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May 23, 2022
Are Hashtags Actually Stunting Your Growth?
Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing! In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy.
The days of a million hashtags are over, there is a better strategy that you can use to grow your brand. At Sociallee, we start out by developing a core list of hashtags that we consistently use with their content. Make sure that this core list includes a branded hashtag for your business, this can be as simple as the name of your business. Next, find a list of industry specific hashtags. This isn’t for branding, but for other people to find your business among other like areas of your industry. Then, we add hashtags that are post-specific to the p…
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May 16, 2022
How to Write the PERFECT Response to Negative Reviews
What do you do when someone writes something terrible? Negative reviews are never fun, but they are an important way to get feedback on your business. In this episode, I discuss the different types of negative reviews, my process and response to these comments, and next steps that you can take to prevent negative reviews online.
Here are our eight tips and tricks to formulate the perfect response to negative feedback:
* Don’t delete - This shows a lack of transparency. The ONLY time we delete anything is:
* Racial slurs
* Vulgar language
* Threats
* Before responding, find out details from operations or whoever the customer interacted with.
* Formulate a draft - make sure to thank the customer for their feedback.
* Address every single thing they say in their review.
* If you are truly at fault - admit it and apologize.
* If the person is sincerely lying, you can address it in a VERY PROFESSIONAL manner.
* Important to keep it very professional - never blame th…
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May 9, 2022
The Secret to Bring in New, Ideal Customers Without Spending a Penny
Marketing is EXPENSIVE right? Traditional advertising, SEO, SEM, retargeting, buying lists, and social media ad campaigns can be a pricey method to gain new customers. But here’s another secret we utilize regularly, partnerships. Before you look at traditional marketing methods, tune in to our tips on cost-effective tools to grow your brand.
There are only two steps to start finding your perfect partnership match, analyze your business and what you can offer, then start looking for companies that match your needs and your goals.
* First, what can YOU offer someone? What do you bring to the table? Make sure to compile the following information to know where to start.
* Social following
* Website hits
* Subscribers on email
* Text
* App downloads
* Listeners (podcast)
* Where are you advertising
* Demographics of your audience - age, where they live, beliefs, income, etc - the more info the better.
* Now you're ready to start the search for a good partner opportu…
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May 2, 2022
Your Email Campaign Will Fail Without This
Are you reaching your people? Social media is constantly changing and email marketing is one way that businesses keep in constant communication with their stakeholders. This week, Whitney talks about what will make your email marketing fail. Tune in to get Whitney's tips and tricks to hack your email marketing campaigns through your subject line and get her best and worst examples.
7 Tips:
1. Don't give it all away! Make your subject lines intriguing but a little vague.
2. Keep your subject line short and sweet.
3. Explore emojis but do some research before you use them.
4. Urgency in your subject line can be a very important factor to your customer’s opening your email.
5. Let your customers know that there’s an offer inside.
6. Use first names in your emails.
7. Pay attention to the preview text.
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Apr 25, 2022
4 Import Changes to Instagram
Do you ever feel like you're WAY behind on the changes in social media? Social media is constantly changing and sometimes it's impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee's breakdown of four new features that are coming to Instagram.
Description: Today we're breaking down one of the "Big Boys" of social media, Instagram. This must-do platform is constantly evolving and it's about time that we break down four new features that are coming to Instagram. From product tags to hashtag searching, we're going through the good, the bag, and the ugly of the platform and how it's going to affect your business.
4 Changes to Instagram:
1. Product tags are going to be available for every user on Instagram rather than just creators and business accounts.
2. Donation tabs now available for Instagram Reels
3. Instagram is taking away the "Recents" page on a hashtag search, now changing to "Top Hits" only.
4.…
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Apr 18, 2022
Setting up FB Ads - What You Need to Know to Get Started
This episode is a follow-up to episode 2, where Whitney shared how boosting your Facebook posts is a trap. So if you’re now diving into Facebook Ads Manager and feeling overwhelmed, this is for you! In this episode, Whitney shares the first (and most important) step in setting up an ad within Facebook Ads Manager.
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Apr 11, 2022
#1 Thing Your Social Content Should Include
User Generated Content!
End all of social media. You can say how awesome you are but if other people are saying you’re awesome - that’s PRICELESS
For some businesses, it just HAPPENS. People love sharing stuff like
food, travel, clothes.
But if you aren’t out there watching and listening, you’re missing opportunities! So If you don’t have expensive listening tools how do you know what’s out there?
* Obviously if they tag you
* Hashtags -not only looking at your branded one but also looking at other ones for your industry like coffee or depending on your business hashtags for your location or city
* Location tags - looking at people who tag themselves specifically at your business (resorts or destinations)
* Searching terms
* Reviews - sometimes they have amazing photos or great quotes to pull from
So those are some good places to start looking for content that may include your brand.
honestly - this is important either way bc there could be points of CONCER…
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Apr 4, 2022
The Biggest Misconception About PR
Today talking about PR.
Many people want to work in this industry bc they think it’s “so fun” - think we just go to parties and sip martinis.
Samantha from Sex and the City made it look like so glamorous and sexy.
But I have also noticed a lot of distrust in the PR world.
I first noticed this - I watch shark tank a lot - and when people would ask for money for PR, the sharks would start to roll their eyes - or sometimes that was a deal-breaker for them. spending money on PR? Boom, they are out. But....WHY?
Also, last year Chris's mastermind - people told me of how they spent thousands of dollars with PR people and totally got BURNED. They used that word. BURNED?!
So…why? Why do people feel so burned by PR people? Bc people don’t understand what PR actually IS
So before talking about what PR IS. What is it not?
* Pr is NOT marketing. Marketing focuses on SALES. Bottom line.
* PR is not driven by immediate results or ROI. Many times it’s a long play.
* PR is…
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Mar 28, 2022
How we generated over $33,000 with 6 Unpaid Influencers
Giving free stuff to influencers??? *Insert eye roll* So many businesses are jaded by influencers who ask for free services and products but the business never sees any tangible results from their posts. In this episode, Whitney gives tangible advice on how to get influencers to actually produce sales and/or show results that matter. You’ll hear how her agency, Sociallee, took six unpaid influencers and turned it into $33,000+ in room night revenue for a resort. If your business ever considered influencer marketing or wondered whether it would be worth your time and money, this episode is for you. You’ll learn how collaborating with influencers can expand your audience reach, attract new followers, and be the most cost effective form of advertising out there.
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Mar 21, 2022
Should Your Business be on TikTok?
With millions of users worldwide, Tik Tok is becoming a real player in the social media game for businesses. With numerous new social media platforms coming out each year, it can get overwhelming trying to decide whether or not your business should have a presence on each platform. Is your investment in these platforms worth your time, money, and effort? If you are asking yourself those questions, then make sure to tune into today’s episode where Whitney walks you through the pros and cons of having a TikTok to help you decide if it’s right for your business.
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Mar 14, 2022
Is In-House Marketing Actually Costing You $$$?
Hiring an agency is WAY more expensive than hiring an in-house employee, right? Well - actually, let’s do the math. You might be surprised to learn the numerous ways you can save a significant amount of money and resources by hiring an agency. This episode will explain in detail why in-house marketing might actually be costing you more than you think and all the things an agency can do to take your business to the next level!
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Feb 17, 2022
Boosting is a Trap
Social media ads can do a lot for your business when done right. In this episode, Whitney shares a valuable tip on the #1 mistake that people make when doing social media advertising. If you don’t know Facebook Ads Manager, it can be easy to resort to boosting your posts, but tune in to today’s episodes to learn why that may not always be the best option for your business.
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Feb 16, 2022
Why Your Social Isn't Producing
Is your social media not producing anything for your business? Promoting your business online can be a tricky business, but that’s why Whitney is diving deep into how to engage your audience in an effective way. If you aren’t happy with how your social media platforms are performing, tune into this week's episode and many more like it to help you build your business and bring your ideas to life!
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Feb 16, 2022
Let's Get Sociallee Relevant
Welcome to Sociallee Relevant, a Marketing & PR podcast bringing you relatable tips on how to market your business and ultimately boost your bottom line. You won’t find overwhelming or boring tech talk here - it’s all about breaking down the facts and making it understandable and most importantly, actionable. You’ll receive tangible takeaways on topics like Social Media, Content Creation, Paid Social Campaigns, Public Relations, Email Marketing, Funnels, Influencer Campaigns and much more. Host Whitney Lee is the Founder of Sociallee PR & Digital Media, a results based firm that specializes in driving online sales and bookings for various businesses across the US including resorts, spas, food & beverage, entertainment, retail and more.
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