Fried chicken without the chicken (EN)
Play • 35 min

From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth. 

Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.

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