Pacenotes
Dennis Michael
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The podcast for automotive aftermarket business owners.
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Finding your pace is important.
Become aware of all the upcoming obstacles and opportunities that could alter your speed as you build your automotive brand.
Pacenotes is the podcast for automotive aftermarket leaders like you. The no-BS guidance you need to create clean entries to any branding and business obstacles that lie ahead for your automotive aftermarket company.
Available episodes
Newest first
Oldest first
Jan 7, 2022
Cybersecurity with Danny Eastman
I this prerecorded conversation in 2021, Danny helps me understand the finer details of cyber security and cyberattacks for automotive business owners. There were a lot of fascinating topics we covered and I will finish up by saying, a Halloween episode will be happening.
About Danny Eastman
Danny Eastman, Cyber Security Specialist and Director of Cyber Fortified.
Cyber Fortified helps consumers and businesses understand how to protect themselves successfully from common vulnerabilities and how to safeguard against Cyber Attacks. Cyber Fortified offers a comprehensive perspective on the trends and cyber threats that we all face every day.
You can learn more about Danny and his company Cyber Fortified by visiting https://cyber-fortified.com/
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Dec 10, 2021
Facebook for automotive businesses with Beverley Theresa
In this special episode, Dennis talks with Beverley Theresa, She is a Social Media Strategist & Consultant and owner of Throwdown Social Media. Learn what it takes for an automotive business to master Facebook. It's a candid conversation where Dennis admits his jaded view of Facebook. The conversation they had was very informative which set Dennis straight. Leaving him to rethink his view on Facebook.
About Beverley
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning and speaking engagements. Her hands on experience has led her to work directly with clients such as the Rogers, United Nations Association in Canada, Cushman & Wakefield and the Canadian Gift Association. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.
With over nine years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley's humour, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.
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Website:
hellobeverley.com
Social Media:
https://twitter.com/hellobeverley
https://instagram.com/hellobeverley
https://pinterest.com/hellobeverley
https://linkedin.com/in/hellobeverley
https://facebook.com/hellobeverley
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Dec 10, 2021
Is rebranding your automotive business the right move?
Is rebranding your automotive business the right direction for your company?
How do you avoid the stress and anxiety of a rebrand when you have been using a specific brand for such a long time?
How do you approach a rebrand that creates positive feedback and praise?
In this episode, Dennis Michael helps you make the right decision for your automotive company so you can decide if your company needs a rebrand or not.
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Dec 3, 2021
Instagram for Automotive Business Owners with Monika Social
In this special episode of Pacenotes, Dennis talks with Monika Adams, owner of Monika Social, about Instagram. Helping automotive aftermarket leaders can use this social media channel effectively.
More about Monika Adams
Monika is a Social Media Marketing Strategist that helps businesses solve problems and create plans for positive results through social media and marketing strategy.
https://www.instagram.com/monikasocial/
https://monikasocial.com/
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Dec 3, 2021
Marketing is a battle of perceptions. Not your products and services.
In this episode, Dennis discusses the importance of perception and how you can influence your target audience to perceive you in a certain way.
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Dec 3, 2021
Break your automotive brand
Let's start the new year with a little inspiration, shall we? In this short episode, Dennis gets right to the point of branding. Will you take his advice and break your brand?
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Dec 3, 2021
Google ads for automotive businesses with Ameet Khabra
In this special episode, Dennis talks with Ameet Khabra - owner of Hop Skip Media - about pay-per-click (PPC) advertising aka Google Ads. Learn what it takes for an automotive business to get started with PPC ads. It's a candid conversation where Dennis acts as a pessimistic bystander - focused on gaining clarity and honesty in this often controversial industry.
To learn more about Ameet Khabra and Hop Skip Media visit: http://hopskipmedia.com/
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Dec 3, 2021
The world doesn't need another generalized automotive business.
In this episode of Pacenotes, Dennis explains why you should niche your automotive business.
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Nov 26, 2021
Answer these 5Qs before you get a logo design!
Many of you are probably thinking right now; it’s JUST a logo design.
The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you are having to go through the process of designing a new logo for your business, one more time.
In this episode Dennis talks about the five questions you should answer before you decide to get a logo design for your automotive business.
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