Pacenotes
Dennis Michael
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The podcast for automotive aftermarket business owners hosted by Dennis Michael
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Finding your pace is important.
Become aware of all the upcoming obstacles and opportunities that could alter your speed as you build your automotive brand.
Pacenotes is the podcast for automotive aftermarket leaders like you. The no-BS guidance you need to create clean entries to any branding and business obstacles that lie ahead for your automotive aftermarket company.
Connect with Dennis Michael
https://www.linkedin.com/in/dennismichael/
Available episodes
Newest first
Oldest first
Nov 3, 2022
The hard truths about sponsorships featuring Ainsley Jacobs
Do you know what it takes to get your team, car, or event sponsored? Your assumptions are probably wrong. In this episode, I speak with Ainsley Jacobs, owner of P.TEN Marketing. They specialize in motorsports marketing, PR, creative, website and support services for the automotive community.
If you want to learn more about Ainsley:
https://www.ptenmarketing.com/
https://www.facebook.com/PTENmarketing
https://www.linkedin.com/company/p-ten-marketing
https://www.instagram.com/PTENmarketing
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
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Aug 12, 2022
You have nothing to fear.
What is fear, and why do we succumb to it while running our businesses?
In this 20th episode, I share insights to fear and how to overcome it within your business.
I hope it inspires you to create continued success.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
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Jul 29, 2022
How to network like a pro.
Networking might seem like a waste of time. I mean, really? What do you actually get out of it?!
In this episode, I discuss my experiences as a global networking group member. I share how to make your experience the best and most profitable for you and your business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
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Jul 15, 2022
Global competition is everyone's problem.
You might be thinking, "What do I have to worry about? My competitors are not global."
Well, think again. They are out there, and they are coming for you. The world is smaller and competition has gotten fierce.
In this podcast, I help you understand what it takes to stand out and create distance between you and everyone else. And you know what? It's not that hard because no one is doing it.
Pacenotes is hosted by Dennis Michael
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
Connect with Dennis at https://www.linkedin.com/in/dennismichael/
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There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Jul 1, 2022
How a customer tour of your shop can make you money.
In as little as 10-minutes you can create millions of dollars. All you need to do is give your customers a tour of your shop. In this episode, Dennis shares how you can turn a ten-minute tour into millions of dollars of potential new business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Jun 17, 2022
How to balance life with work featuring Janice Baskin
Janice Baskin is an exceptional woman with a heart of gold. Together they talk about business ownership, working with your spouse, networking, social media, health and wellness and mental health.
About Janice Baskin:
Co-owner of Camelot Interiors with her husband Chris. Their company specializes in custom window coverings for residential and commercial properties.
https://ca.linkedin.com/in/janice-baskin-63b037139
https://www.instagram.com/janice_baskin/
https://www.tiktok.com/@janicebaskin/
https://www.blindenthusiasmblog.com/
About Camelot Interiors
https://www.camelotinteriors.com/
https://www.facebook.com/CamelotInteriorsBlinds/
https://www.instagram.com/camelotinteriors/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
May 31, 2022
The Future of Marketing with Toni Guffei
Toni Guffei is our guest in this episode of Pacenotes. Our conversation quickly dives into the finer details of marketing - digital and traditional - and what it will look like for the future of small business owners.
Learn more about Toni Guffei
https://ratiomarketingandreports.com/
https://www.linkedin.com/in/toniguffei/
Read her book:
This book provides business owners and marketing managers insights on how to strategize their digital marketing and measure it to get the best ROI. Available online: https://he.kendallhunt.com/product/digital-marketing-strategies
Here's the cartoon we spoke about in this episode: https://marketoonist.com/2022/05/false-choice.html
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Mar 11, 2022
Sorry, but I am not sorry.
If you wondering why this podcast exists, this episode is for you. It should be the introduction episode but honestly, it didn't feel right talking about it until now. So let's be honest with eachother.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Feb 18, 2022
NFTs and the Metaverse with Dante Fiorini
In this episode Dennis and Dante have a riveting conversation about the future of NFTs and the Metaverse. They discuss this new web 3.0 universe and what it means to the automotive industry. Lots of ideas and insights are talked about in this episode of Pacenotes.
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Learn more about Dante Fiorini by visiting the following links:
www.dantefiorini.com
https://www.linkedin.com/in/dantefiorini
https://www.instagram.com/dantefiorini/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Feb 4, 2022
The branding trends of 2022.
Consumers are not what they use to be. The old way of branding your automotive business has become a hazard. It's time to adapt or die a slow miserable death. In this podcast, Dennis outlines the top six branding trends of 2022 and how you can implement them into your automotive business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Jan 21, 2022
Finding yourself. A conversation on men's mental health with Dave Sinclair.
In this episode, Dennis speaks with Dave Sinclair - author, business coach, and speaker - about the finer details of mental health. The conversation begins with Dave sharing his personal journey, and then heads toward a conversation on addiction, purpose, connection, discovery and well-being.
If you are searching for a purpose, you will want to listen to the wisdom and insights Dave Sinclair shares in this episode. If you are looking for a community, Dave has created Today's Real Men Tribe. It's a men’s only private Facebook group that provides real growth through honest connections, conversations, and commitment to action.
More about Dave Sinclair
https://www.davesinclair.ca/
https://www.davesinclair.ca/todays-real-man-tribe/
https://www.linkedin.com/in/davesinclair-yourideallife-idealbusiness-idealbusinesstransition/
https://www.instagram.com/davesinclair.ideal_life/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Hol…
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Jan 17, 2022
The future of auto detailing industry with Raymark Dizon.
In this episode of Pacenotes, Dennis talks with Raymark Dizon - founder and president of Liberty Autoworx. They talk about the history and story of his journey into auto detailing and the future of the auto detailing industry. Dennis and Raymark touched on a lot of subject areas in this conversation that are quite interesting.
More about Raymark Dizon
Liberty Autoworx. A premium car detailing company that has one mission - liberate each and every vehicle from the tyranny of dirt, debris, contamination, and imperfections that they come into contact with.
Instagram: https://www.instagram.com/liberty_autoworx/
Facebook: https://www.facebook.com/libertyautoworxdetailing/
Twitter: https://twitter.com/libertyautow0rx
LinkedIn: https://www.linkedin.com/in/raymark-dizon-bcom-bsc-13109180/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing…
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Jan 7, 2022
Cybersecurity with Danny Eastman
I this prerecorded conversation in 2021, Danny helps me understand the finer details of cyber security and cyberattacks for automotive business owners. There were a lot of fascinating topics we covered and I will finish up by saying, a Halloween episode will be happening.
About Danny Eastman
Danny Eastman, Cyber Security Specialist and Director of Cyber Fortified.
Cyber Fortified helps consumers and businesses understand how to protect themselves successfully from common vulnerabilities and how to safeguard against Cyber Attacks. Cyber Fortified offers a comprehensive perspective on the trends and cyber threats that we all face every day.
You can learn more about Danny and his company Cyber Fortified by visiting https://cyber-fortified.com/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
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There are 73 ways your brand is killing your business. Here's how to stop it f…
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Dec 10, 2021
Facebook for automotive businesses with Beverley Theresa
In this special episode, Dennis talks with Beverley Theresa, She is a Social Media Strategist & Consultant and owner of Throwdown Social Media. Learn what it takes for an automotive business to master Facebook. It's a candid conversation where Dennis admits his jaded view of Facebook. The conversation they had was very informative which set Dennis straight. Leaving him to rethink his view on Facebook.
About Beverley
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning and speaking engagements. Her hands on experience has led her to work directly with clients such as the Rogers, United Nations Association in Canada, Cushman & Wakefield and the Canadian Gift Association. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.
With over nine years in the social media industry, she is a regular guest on podcasts,…
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Dec 10, 2021
Is rebranding your automotive business the right move?
Is rebranding your automotive business the right direction for your company?
How do you avoid the stress and anxiety of a rebrand when you have been using a specific brand for such a long time?
How do you approach a rebrand that creates positive feedback and praise?
In this episode, Dennis Michael helps you make the right decision for your automotive company so you can decide if your company needs a rebrand or not.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Dec 3, 2021
Instagram for Automotive Business Owners with Monika Social
In this special episode of Pacenotes, Dennis talks with Monika Adams, owner of Monika Social, about Instagram. Helping automotive aftermarket leaders can use this social media channel effectively.
More about Monika Adams
Monika is a Social Media Marketing Strategist that helps businesses solve problems and create plans for positive results through social media and marketing strategy.
https://www.instagram.com/monikasocial/
https://monikasocial.com/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Dec 3, 2021
Marketing is a battle of perceptions. Not your products and services.
In this episode, Dennis discusses the importance of perception and how you can influence your target audience to perceive you in a certain way.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Dec 3, 2021
Break your automotive brand
Let's start the new year with a little inspiration, shall we? In this short episode, Dennis gets right to the point of branding. Will you take his advice and break your brand?
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Dec 3, 2021
Google ads for automotive businesses with Ameet Khabra
In this special episode, Dennis talks with Ameet Khabra - owner of Hop Skip Media - about pay-per-click (PPC) advertising aka Google Ads. Learn what it takes for an automotive business to get started with PPC ads. It's a candid conversation where Dennis acts as a pessimistic bystander - focused on gaining clarity and honesty in this often controversial industry.
To learn more about Ameet Khabra and Hop Skip Media visit: http://hopskipmedia.com/
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Dec 3, 2021
The world doesn't need another generalized automotive business.
In this episode of Pacenotes, Dennis explains why you should niche your automotive business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add
Nov 26, 2021
Answer these 5Qs before you get a logo design!
Many of you are probably thinking right now; it’s JUST a logo design.
The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you are having to go through the process of designing a new logo for your business, one more time.
In this episode Dennis talks about the five questions you should answer before you decide to get a logo design for your automotive business.
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Share, subscribe or learn more about Pacenotes at www.pacenotespodcast.com
Pacenotes is powered by Holeshot Brandworks and hosted by Dennis Michael
----
There are 73 ways your brand is killing your business. Here's how to stop it from happening.
Learn how to brand your automotive business - Become a member.
Learn more about Dennis Michael - Click here.
playlist_add