May 18, 2023
How Experiential Marketing can immediately guarantee brand awareness, recall and advocacy.
Experiential marketing is a powerful tool that enables brands to create memorable, immersive experiences for their customers. While experiential marketing has been around for over a century, but it has recently regained momentum as brands seek new ways to connect with their audiences.
Capturing a customer’s share of mind in today’s marking ago is proving to be increasingly difficult. Customers are bombarded with communication messages from brands leaving them disoriented and quite frankly numb to most, if not all, efforts from marketers. This poses greater difficulty for brands to not only outspend the competition, break through the clutter, to only then discover a relatively disinterested customer. The proposition of experiential / engagement marketing is to bolster a longer and stronger connection between brands and their customers. It needs to not only create experiences in a tangible and offline way, but also create online dialog around it.
In the battlefield for customers’ share of mind and wallet, when competing with bigger brands, bigger monies and greater staying power, experiential marketing provides brands with a unique opportunity to engage with their customers in an authentic, personal and memorable manner. Create immersive experiences, generate buzz, drive sales and maybe even create brand advocates.
This podcast explores the origins of experiential marketing, why it is important for brand awareness and business growth in today's marketing age, and showcase brands that have created revolutionary experiential marketing campaigns. We will also share with you detailed steps on how to create a successful experiential marketing campaign and highlight caveats that brands must be aware of when attempting to create experiential marketing campaigns.
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