This week, James is joined by Peter Hames, cofounder and CEO of Big Health, a healthtech company that creates digital programmes to help those with mental health conditions. Not wanting to enter into the potentially vicious cycle of taking medications to help him sleep, Peter, a psychologist by background, was inspired and motivated to start the company when he saw the market lacked any evidence-based, non-drug solutions for his insomnia. Big Health’s first product is, therefore, Sleepio, which is a digital sleep improvement program delivered online or via their app. It gives users techniques from a treatment method called Cognitive Behavioural Therapy (CBT), which means that patients like Peter, who don't want to take sedative medications, can receive an alternative, proven, evidence-based therapy. James and Peter talk about Peter's background as an insomnia sufferer, his awesome founder story and how an innovative business model has led to Sleepio being available to 12 million people globally.
Read Peter's Forbes interview - https://bit.ly/2Zxgnbv