This week, James is joined by Jacob Haddad, cofounder of AccuRx, a UK-based startup using clinician-to-patient messaging to bring patients and their healthcare teams together. They make patients healthier and the workforce happier. AccuRx raised £8.8 million in Series A funding in February 2019 and their vision is for anyone involved in a patient's care to easily communicate with everyone else involved in that patient's care, including the patient. Their flagship product, Chain SMS, is used by GP practices to communicate with their patients. Chain SMS is completely free; the focus is on learning and developing ideas for powering communication across the healthcare workforce. It's now used in over 1 in 3 GP practices, all by word of mouth.
On this week’s episode, James and Jacob talk around a huge range of useful topics for entrepreneurs: bottom-up field sales in healthtech, pivoting and the importance of testing your assumptions with humility (AccuRx was originally built to solve a problem in antibiotic prescribing), business models in primary care (and tips for selling), innovative ways to get a customer’s attention and Jacob tells us of his key tips in healthtech: minimising time to value with every interaction and building a great experience for end-users.