This week, James is joined by Bonnie Roupé, a Swedish-born international businesswoman and social entrepreneur, best known as the founder of Bonzun, a health company providing pregnant women and parents with unbiased evidence based medical information. In 2004, Bonnie started a publishing house and founded the Swedish Golf Magazine for women, Red Tee, the first niched sports magazine for women. In 2005 she was named the most promising entrepreneur of the Year in Sweden and in 2012 she was listed as one of Sweden's super talents. She was rewarded Innovation Against Poverty by SIDA 2012 for Bonzun's work spreading medical information in the countryside in China. In 2001 and 2003 Bonnie sailed on around Svalbard and from Greenland to the United States, making her one of few people to cross the Arctic Sea, Greenland Sea, Labrador Sea and North Atlantic Ocean on a 47.7 feet sailboat!