In this weeks episode Bas, Steve and Marco talk about podcasting for recruitment. Marco has been developing a podcasting strategy for his current Employer Branding gig and talks about the choices they've made an why they made them.
Also two Werf& awards have been awarded to cases recently involving podcasts for recruitment and employer branding. The AIVD (Dutch NSA/CIA/MI6) won the jury award for their 'puzzle' podcast case, where they used podcasts to get people to look for information just like a spy would do. Jumbo won the people's choice award for their case focussing on the exams last summer with a video talkshow and podcast, attracting lots of talent to their careers website and converting them into temporary workers over the summer.
Marco is currently building a podcast for Just Eat Takeaway (JET) on showing the culture at Jet. He's sharing the choices they made and why and how you should think about podcasts when you are thinking about implementing them for your employer branding or recruitment.