Marketers: Focus on Business Outcomes NOT Marketing Metrics to Prove Your Value
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Here's the brutal truth about marketing most don't want to admit

Marketing is only seen as valuable at a C-Suite level if it helps the company make money or save money

That's it!

Sure we can talk about vanity metrics, how not everything in marketing can be measured or "My CEO doesn't get marketing"

Even if it can't be measured directly you should still find a way how you can tie it back to business outcomes

Take Brand for example

Many say brand can't be quantified or attributed to revenue, but that's not true

Brand lowers sales cycle and makes it easier to give sales reps access to decision makers which lowers the time to close a deal, which saves costs

Brand lowers customer acquisition costs, which therefore increases bottom line net revenue

In my conversation with Terrell he told a story of how brand helped to increase outstanding payments from clients, therefore helping accounts receivables collect more money (and the company more revenue)

The moment we immediately accept that "not everything in marketing can be measured or attributed to revenue" is the moment we stop being accountable, and start accepting excuses rather than thinking of solutions

And your CEO isn't about any excuses

This week on the Revenue Alignment Podcast I break down 7 areas/metrics marketers can focus on to prove their impact and value within the organization that C-Levels care about

These are: 

1️⃣ Revenue

2️⃣ Market Share

3️⃣ Market Cap

4️⃣ Sales Cycle

5️⃣ Brand Authority

6️⃣ Customer Retention & Lifetime value

7️⃣ Customer Acquisition Costs

Listen for the full break down 

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