Striking the Balance Between Marketing Leeway and C-Suite Buy-In
Play • 19 min

💥New Podcast Alert💥

We're back for Season 2 of the Revenue Alignment Podcast!

For this first episode I wanted to kick things off with a different perspective

I, and the guest that come on, speak a lot of about what Marketers should be doing to get buy-in

But truth is there are situations where CEOs and other C-Suites are more of a hindrance to marketing delivering how they need to

In this episode I share stories of instances where that happens

I also give feedback to CEOs on what they need to do to get out of marketing's way and allow them to do what they need to

And of course I also share a bit on what Marketers can do to set the proper expectations early so CEOs don't block the potential marketing can deliver to the organization

It should make for a pretty good conversation 

Listen the full episode and as always I welcome your feedback and your thoughts on it

#marketing #sales #revenue

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