💥 New Podcast Alert 💥

So I'm not a believer that B2B should copy what B2C does in every aspect

However, there is one aspect I believe B2B Marketers should and that is thinking about and executing their marketing in a way that drives the entire funnel and not just the top

This is something most B2C Marketers have to think about, as often there isn't a sales team or sales reps to make that happen

For B2B this means not only focusing on building brand, or even stopping at generating qualified leads

But also thinking about how Marketing aligns with Sales to help convert those leads to paying customers

And this is what your CEO cares about

In this week on the Revenue Alignment Podcast I break down how Marketing can better align with Sales by focusing on driving the entire funnel from awareness to acquisition (and revenue)

Now available on Apple - https://podcasts.apple.com/us/podcast/revenue-alignment-podcast-r-a-p/id1595588725
Google - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83MTZiZTcwNC9wb2RjYXN0L3Jzcw
Spotify - https://open.spotify.com/show/38tXQpukkVcuHpVMZEaAdU