Focusing on the Main Things to Show Marketing's Value to Your CEO (Andrew Smith)
Play • 48 min

💥 New Podcast Alert 💥

One of the things I appreciated the most about my next guest is how pragmatic his advice is

It's one of those conversations that will have you nodding in agreement the entire time

In this episode of the Revenue Alignment Podcast I speak with Andrew Smith, Director of Growth at Directive Consulting

We discussed:

1️⃣ How to change the narrative of marketing being seen as the "arts and crafts" department

2️⃣ Why Marketers should focus on the sales goal to determine what the marketing goal should be

3️⃣ The best way to partner with sales to show marketing's value

4️⃣ How to communicate with C-Suites at a business level

This episode exceeded my expectations by how much value Andrew gave and I'm sure it will for you as well

Click the links in the comments to watch and listen

Available on YouTube, Spotify, Apple and Google Podcasts

#marketing #sales #revenue

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