Aligning With Your CEO to Prove Marketing's Value in the Short and Long Term (Megan Bowen)
Play • 48 min

💥 New Podcast Alert 💥

I'm not gonna lie, this is one of those episodes I knew was going to be good but I didn't expect it to be this good!

I've said Marketers should learn non-marketing functions that align with their role to have a better perspective of how marketing fits into the bigger picture and I don't think there is anyone else I've met that embodies that more than my next guest Megan Bowen

She's held positions in Operations, Customer Success, Sales and Marketing, so it was truly refreshing the wealth of wisdom and different perspectives she brought to this conversation

In this episode of the Revenue Alignment Podcast we discussed:

🟢Making the mindset shift to see problems how it affects the company and not just how it affects the marketing function

🟢How to strike the balance between helping CEOs get marketing and proving the ROI of marketing

🟢What Marketers can do their first 90 days to get C-Suite buy-in and start gaining leverage and momentum

🟢Partnering with Customer Success to reduce customer churn, increase retention and build affinity with existing customers

And so much more!

If you've been struggle to better align with your CEO to get buy-in for your marketing initiatives then you definitely want to check out this episode

Listen to the full episode and us know your biggest takeaway

Available on YouTube, Spotify, Apple and Google Podcasts

#marketing #sales #revenue #customersuccess

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