Rural women carry the potential to be creators of sustainable destination development. In this podcast Rocio Rojas, from Turistech LivingLap (and winner of the Best Gender Mainstreaming Initiatives of Enterprenours in PesLatam) talks about Redintur, a project in Peru where women and girls from rural areas are empowered through the co-creation of knowledge. Focusing mainly on training in participatory governance, innovation projects and leadership, women are enabled to develop tourism that benefits them, their cultural heritage and the natural environment.