Everybody loves a gift...right?

In business, showing gratitude and empathy are some of the best ways to creative a thriving referral program that keeps your business churning.

In fact, gift giving has been shown to be the BEST way to achieve a great word of mouth - but are you doing it right?

Millions of small businesses are potentially harming their fragile ecosystem by partaking in gift giving for the wrong reasons. Do you care about your relationship with your customer? Are you giving them a gift or a "promotion"? Are you taking the time to understand them as a whole and not just a systemized opportunity to gain word of mouth recognition? Customers can feel this - but don't worry, we've got you covered.

This week, Steve Buzogany, a gift giving expert and founder of The Appreciation Advocate, comes on the show to explain proper gift giving in the world of business and how to become a more empathetic, gratitude driven success story with your current and future clients.

Let's talk about it.

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To learn more about Steve and The Appreciation Advocate, please visit https://appreciationadvocate.com/webinar