Top of the Lyne
Top of the Lyne
Aug 3, 2022
Humans Of PLG ft. Mark Tanner, Co-founder of Qwilr
Play • 40 min

Qwilr is a way for sales and marketing teams to create all of their customer-facing collateral - proposals, quotes, pitch decks, presentations, and contracts - as web pages, rather than PDFs or PowerPoint decks. Read more about Qwilr's growth story here: https://www.topofthelyne.co/p/cause-t...

Mark Tanner is the co-founder & COO of the Sydney-based company that is now scaling the US, Europe, and other geographies.  Here's how Mark Tanner supercharged Qwilr's growth to be a user favorite! 

❤️  1/ Murder your darlings🔪 Mark and the team scrapped their v1 to build a v2 with a reduced barrier to entry. It was the best product decision they'd ever make.  

2/Finding product market fit 🎯 Mark accurately compares PMF to gears in a car. Kicking into high gear slowly but surely, step by step. He put this into action at Qwilr, when they started targeting sales & marketing teams instead of the originally targeted SMBs.  

3/ Free Trial FTW! ❤️ Mark found that the activation rate among users of Qwilr that tried the 14-day free trial was A LOT MORE! & they ditched freemium immediately.  

4/ Founder-led Sales 👩‍💻 Mark insists that founder-led sales are essential because these help one understand the "why" behind every rejection which becomes crucial for the roadmap.  

Learn these and many more lessons from the rockstar, Mark Tanner himself on the webinar hosted by Toplyne.


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