Top of the Lyne - Heir to the tables: The Airtable story

Dec 1, 2022

Humans of PLG ft. Gaurav Vohra, Head of Strategy & Analytics at Superhuman

Superhuman: The platform that monetized time! Superhuman - the fastest email experience ever made. In a world where more than a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before. Gaurav is one of the founding team members who set up many of the company's key functions (onboarding, success, delight, growth…), scaled them from 0 to 1, built repeatability, and moved on to build the next function. Today, Superhuman enjoys a waitlist of over half a million users and was recently valued at $825M! 🚀 Catch our in-depth breakdown of _Superhuman’s growth story_ here. We cover a lot of ground here with Gaurav, including: * We cover a lot of ground here with Gaurav, including: * Memes as a measure of culture * Tweet Reactions * Building in the UK vs. the US * Introduction * Sales lessons from "Get out to vote" * Ingredients of the Superhuman onboarding experience * What not to do with your onboarding * Why a strong product vision matters * How to engineer word of mouth * Superhuman's top-down PLG motion * The ideal split b/w PLG & Sales * Rapid Fire Shownotes/Gaurav’s recommendations: 🛠 Tools: _aText__ , __Brain.fm_ ❤️ Product Superhuman derives inspiration from: Apple 🐦 Twitter shoutout: _@hubermanlab_ Connect with him at : 🔗_LinkedIn_ 💙 _Twitter_

43 min

The growth engine powering Airtable's claim to the spreadsheet throne 👑 For more exciting content and to get added to our mailing list: Join our substack To take Toplyne out on a test run: Request access

The growth engine powering Airtable's claim to the spreadsheet throne 👑

For more exciting content and to get added to our mailing list: Join our substack

To take Toplyne out on a test run: Request access