Sep 13, 2021
Welcome to The ABM voice, a podcast on Account-based Marketing and Experience! This podcast is for the B2B Marketer, the Salesperson, and the founder in you.
B2B marketing and Sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption. The Covid pandemic has dramatically expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience.
Account-based Marketing has become a natural choice for B2B organizations when tighter functional alignment, consistent & personalized communications, and fostering customer relationships have become paramount for business growth.
The ABM voice is a step towards democratizing Account-based Marketing and helping organizations - big and small - Adopt, Accomplish and Accelerate to the new way.
Our guest lineup includes original thinkers, leaders, and practitioners in this space who share the same passion as ours. Our goal is to help demystify the myths around ABM, recommend best practices to mitigate common challenges, and share ideas to achieve success in your ABM efforts.
Whether you are an early adopter of ABM or looking for ways to scale your programs, this show will be of help.