Connecting With Employers on the Value of Certification
Play • 22 min

Episode Number: 4

Episode Description:

Do you know how to talk with your employer audience on the importance and value of your certification? Join members of the I.C.E. External Stakeholders Working Group (ESWG) as they share how several credentialing organizations are working with employers to promote the value of certification as well as highlights from the group's 2021 Value of Certification report (case studies on working with employer audiences).

Speakers:

Stephanie Dille, Chief Marketing Officer, Meazure Learning (host)
Danielle Sadighi, BFA, Vice President of Marketing and Sales, American Medical Certification Association
Shelby Williamson, MBA, ICE-CCP, Exam Development Manager, National Strength and Conditioning Association

Related Resource:

The ESWG was charged with creating a resource for the credentialing community that highlighted the attempts (successful or not) by organizations reaching out to the profession’s employer stakeholder audience. This task force worked diligently to produce the 2021 Value of Certification report, which consists of case studies on working with employer audiences.

Series Description:

Credentialing Insights: An I.C.E. Podcast dives in to thought-provoking discussions with subject matter experts on the topics that matter most to the credentialing community.

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