PR, social media and crowdfunding finally explained!
We all know that PR and social media are important.
But do we really know what good looks like?
And what can go wrong if we take our eye off the ball?
Whether you're using it to promote a crowdfunding campaign or drive new business, a proper communications strategy is essential to success.
If you're looking for pointers, tune into this episode featuring the amazing Jess Ratty a.k.a. Jessification.
Jess is the Founder and leader of Halo PR and Comms; a creative, bold, future-focused communications agency. Halo works with leaders in technology, deep tech, AI, Low Earth Orbit, deep space, fashion tech, out-of-home, fin tech, entertainment and social transformation industries globally and for the betterment of societies across the world.
Jess is named BBC Expert Woman & LinkedIn Story of Success. Previously Jess was a key player in the build and development of the UK's largest rewards-based platform, Crowdfunder. Jess' communications trade was learned and honed from a decade of working at The Eden Project in Cornwall. Born social. Jess has worked in the media and communications industry for the last 18 years - inspiring conversations to create widespread transformations.
Main topics and learnings:-
1. PR and branding - What great looks like:
1.1. PR adds trust and credibility. Far more than paid adverts.
1.2. PR helps you get in front of your customers so they can buy.
1.3. With PR, think about the overall journey, especially in the context of the ecosystem.
1.4. PR is one part of your comms strategy - videos, blogs, social.
1.5. Bad PR - journalists will get to know you. Manage it carefully.
1.6. PR is about selling you and your reputation, not just selling your product.
2. Crowdfunding - How to actually bring the crowd:
2.1. Bringing the crowd is about being human and storytelling. It's not about money, it's about marketing.
2.2. Crowdfunding done wrong - celebrities and influencers aren't a guarantee of success. Be wary.
2.3. Crowdfunding is tough work and you need a solid plan. Think about logistics. Do it with passion and gusto!
2.4. The best crowdfunding campaigns are done by you.
3. Social media - Learnings from managing 25+ social media accounts:
3.1. Don't do social for the sake of it! Must have value, must be interesting.
3.2. Better to have no account than a badly managed account.
3.3. Knowing your audience really matters.
3.4. Leverage your employees, they are a big fan base.
Get in touch with Jess via her Twitter handle @_Jessification_ or Insta or Jess Ratty on LinkedIn.
See you for the next one soon!
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