With packs of reporters following the campaign trail and an endless stream of media dedicated to Beltway gossip, it's tempting to think we know everything about modern political campaigns work. However, political consultants still have a few tricks up their sleeves.
In this interview, Dr. Sergei Samoilenko talks to Ekaterina Egorova. Dr Egorova is the founder and president of Niccolo M Strategic Communications Agency, Russia's leading political consulting and public relations firm. She's also the founder of Political Profiler, an American company specializing in psychological profiles of political leaders. Dr. Egorova goes all the way back to the Russian Empire to discuss the history of psychological profiling, how her firm develops profiles of political leaders, and who benefits from this method of understanding and forecasting leaders' behavior in wartime and peacetime alike. She also shares what we can learn from studying politicians’ posture, tone of voice, and even their childhood drawings.
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The original interview (with photos!) is on Youtube (and check out our other videos while you're there.)
Follow Dr. Sergei on Twitter @sergeitheprguy.