On this episode, we have Sanup Pillai, Digital and Technology Strategist at DHL, throwing light on why it is important to educate internal stakeholders and simplify technology for marketing to understand the psyche of the audiences and make it easier to approach them.
Sanup is an integrated media planner with 12+ years of experience, and a big-time AI and ML enthusiast. Over the years, he has worked on marketing tasks like strategy, research, insights, client management, media operations, fiscal operations and project management. His fascination with AI, ML and blockchain in marketing and advertising has helped him bring several improvements in digital marketing ROIs, and drive innovations and automate marketing campaigns.
Sanup’s LinkedIn Profile
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