1 day ago
657: The Art of Earned Media Coverage: Insights from a PR Veteran
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
* What is earned media?
* Isn't it just news coverage, basically?
* Why is earned media so credible, as mentioned in the book?
* How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI