The Business Storytelling Show
Trappe Digital LLC
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Available episodes
Newest first
Oldest first
11 hours ago
BONUS: Camera On: What Are AI Camera Benefits?
You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content?
Join me on this bonus episode and learn more here: https://www.christophtrappe.com/camera-on-what-are-ai-camera-benefits/
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2 days ago
583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares
Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us.
Learn more about her company here: https://vivimaelabs.com/
Don't miss these episodes:
Why branding still matters and what that even means
Are you doing audio branding correctly?
Why branding is important to drive leads (feat. Lori Cohen)
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5 days ago
BONUS: Banish boring headlines: Use a AI Headline Generator This Way
This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes.
Read more about AI content creation here: https://www.christophtrappe.com/tap-into-the-benefits-of-ai-content-creation-to-maximize-your-marketing/
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Mar 17, 2023
582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings
Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts.
Join us and connect with Jeanne here: https://emailopshop.com/
Don't miss these episodes:
What makes a good email subject line anyway?
What’s good copy in your email marketing?
How to use cold email to book meetings - a chat with Alex Berman
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Mar 13, 2023
BONUS: Stand out: The importance of a Favicon
A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them?
Here's a quick overview on site icons and to learn more read this article: http://christophtrappe.com/stand-out-the-importance-of-a-favicon
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Mar 10, 2023
581: How do modern marketers earn trust? A chat with Melanie Deziel
Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out.
Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR
Don't miss these episodes:
How to trust your intuition
How to involve executives in your content strategy
Making your social proof trustworthy
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Mar 8, 2023
BONUS: How I use iPhone as webcam on Mac
I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video source.
Record podcasts or livestream them: http://restream.io/join/ctrappe
Order a tripod mount: https://amzn.to/3ZEMZy2
Video of this bonus episode: https://www.youtube.com/shorts/FMzhgAiyj8k
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Mar 6, 2023
580: How to build a brand that is crisis ready? A chat with Melissa Agnes
Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive.
Join us and grab Melissa's book on the topic here: https://amzn.to/3XHuvwa
Learn more about the institute here: https://lnkd.in/gP56H67q
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Mar 5, 2023
BONUS: Why branding matters
Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.
You can listen to the entire episode here: https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/
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Mar 3, 2023
579: Be a better leader by unleading - a chat with Céline Schillinger
Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders.
Join us and grab a copy of her book here: https://amzn.to/3H7Cfk7
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Mar 2, 2023
BONUS: Giveaway ideas for businesses
A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas.
Learn even more here: https://www.christophtrappe.com/create-buzz-giveaway-ideas-for-businesses/
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Mar 1, 2023
578: Why we need to create immersive content experiences - a chat with Paul Zak
Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness."
Join us and grab a copy here: https://amzn.to/3j33aFS
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 27, 2023
577: How content professionals can influence organizational change - a chat with Michael Andrews of Kontent.ai
Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.
Join us and connect with him here: https://lnkd.in/dDSUEXEK
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 25, 2023
BONUS: Unleash Rebroadcasting To Drive Your Podcast’s Reach
This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows.
Read even more here: https://www.christophtrappe.com/unleash-rebroadcasting-to-drive-your-podcasts-reach/
Don't miss these episodes:
BONUS: Should I use a podcast script for my podcast?
Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
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Feb 23, 2023
576: Is your content too much for people's cognitive load? A chat with Neil Petty
Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss:
What is cognitive load?
Why content marketers need to understand it
How does content positively or negatively affect cognitive load?
And more...
Join us.
Connect with Neil: https://www.neilpetty.com/
Listen to his podcast here: https://lnkd.in/gTN3a9G8
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 21, 2023
BONUS: How to have a good conversation? Here's the answer.
In this episode, I discuss a top tip on how you can become a better conversationalist.
Read the book mentioned in this short episode: https://amzn.to/3Eltp1z
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Feb 19, 2023
575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler
Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them.
Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 18, 2023
BONUS: Do you need a degree to be a marketer?
Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree.
Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In other words: They want you to have a college degree of some kind. Which one exactly is open for debate.
Join me for this short episode and read more here: https://www.christophtrappe.com/learn-how-to-get-into-marketing-without-a-degree/
Don't miss these episodes:
Digital design: "If it's annoying to you it's probably not accessible."
Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
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Feb 16, 2023
574: Author chat: The Death of Demographics - a chat with David Allison
Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.
Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World."
Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 14, 2023
BONUS: Find Clarity and Success Through Big Thinking
What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode.
Don't miss these episodes:
Why marketers need radical product thinking
Author chat: Rethinking lead generation
How to use Twitter Spaces in your content strategy
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Feb 12, 2023
573: What's the future of VR in business storytelling? A chat with Parker Howell
VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us as we discuss:
* What is VR in corporate strategy?
* What companies use VR well already?
* What content should be VR, and what content shouldn't be?
Learn more about Parker's company here: https://parkerhowell.com/
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 10, 2023
BONUS: Share Your Message - The Benefits of a Video News Release
One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing.
In this short bonus podcast episode, I give a quick overview.
Don't miss these previous episodes:
The importance of quality news and the educated content consumer (with Jaci Clement)
How to decide whether or not your company should run a webinar with a topic in the news
Behind the scenes: The Marketing O'Clock Podcast
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Feb 8, 2023
572: How to cultivate a dynamic brand with person-ality - a chat with Deb Gabor
Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty."
Join us and grab your copy here: https://amzn.to/3WSOoQr
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 7, 2023
BONUS: What does a content creator do?
In this bonus episode, I discuss the role and importance of content creators in companies.
To read even more: https://www.christophtrappe.com/content-creator/
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 5, 2023
571: What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel
Tech Influencer Evan Kirstel joined me on this episode to discuss:
* the impact of AI on content creation - including writing and design
* what skills marketers need to learn
* the impact on jobs
* and more...
Join us and connect with Evan at the links below:
LinkedIn: https://www.linkedin.com/in/evankirstel/
Twitter: https://twitter.com/evankirstel
Learn more about ChatGPT here: https://openai.com/blog/chatgpt/
And Dall-E-2 here: https://openai.com/dall-e-2/
Don‘t miss these previous episodes:
* How to use LinkedIn newsletters
* Announcing a new job on LinkedIn
* How executives can build their brand
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Feb 3, 2023
BONUS: What's difference between dropshipping and affiliate marketing
In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy.
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Feb 1, 2023
570: How To Turn Your Story Into a Framework - a chat with Drew Neal
Many content creators struggle with the transition of turning their stories into a valuable framework for business growth.
Drew Neal has discovered a straightforward roadmap to mining your custom framework IP that any author, storyteller, or trainer can adopt.
This breakthrough increases the impact for the content creator, as well as the earning potential of the content.
Join us for this live recording of "The Business Storytelling Show."
Connect with Drew: https://drewneal.com/
This episode is sponsored by Solutionary Ventures.
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Jan 30, 2023
BONUS: Cable management ideas for your office
Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode.
For even more product links: https://www.christophtrappe.com/declutter-your-desk-simple-cable-management-ideas-to-try/
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Jan 29, 2023
569: How to reinvent your business online - a chat with John Weiler
Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online."
Specifically, we discuss the importance of:
* Proper web design
* Good copywriting
* Marketing that drives results
Join us and grab a copy here: https://amzn.to/3iXW4Sx
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Jan 27, 2023
BONUS: Should we rerun podcast episodes?
Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider.
Read even more on the topic here: http://christophtrappe.com/should-we-rerun-podcast-episodes
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Jan 25, 2023
568: How to stay patient in public relations - a chat with Michelle Glogovac
Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success?
Award-winning publicist Michelle Glogovac joins me on this live recording of "The Business Storytelling Show" podcast to discuss the topic. Join us.
Connect with Michele here: www.themlgcollective.com
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Jan 18, 2023
567: What is content design? A chat with Colton Cox
You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do.
I'm joined by Colton Cox, who is a content designer, to discuss the topic on this episode of "The Business Storytelling Show" podcast.
We discuss:
* What does a content designer do?
* How do you become a content designer?
* What companies need content designers?
* And more
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Jan 11, 2023
BONUS: Radio interview about my new book "Is marketing a good career?"
Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us.
Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/
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Jan 10, 2023
566: Why a good strategy starts with a good website
Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy.
We discuss:
* How to start with a good website
* How to collaborate so all pieces work well
* And more
Join us.
Learn more about Jeremy here: https://lnkd.in/gSk2KES9
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Jan 9, 2023
BONUS: When employee turnover is a good thing and when it isn't
I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams.
Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/
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Jan 8, 2023
565: How to avoid spammy links - a chat with Adam Riemer
Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.
Learn more about Adam's company at: https://adamriemer.me/
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Jan 7, 2023
BONUS: Should I use a podcast script for my podcast?
Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.
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Jan 6, 2023
564: How does transparent digital marketing work? A chat with Wesley Mathews
Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM
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Jan 2, 2023
BONUS: Is marketing a good career?
My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?"
Here's a quick overview and grab your copy here: https://www.christophtrappe.com/is-marketing-a-good-career/
Available as paperback, hardcopy or kindle.
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Jan 1, 2023
563: How does creativity actually work? A chat with Jon-Stephen Stansel
Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios.
We discuss:
How can teams actually be creative?
Why can creativity be so hard?
And more.
Join us and connect with Jon-Stephen here: https://lnkd.in/gWZ8g5JF
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Dec 30, 2022
BONUS: What's LinkedIn Creator Mode?
A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile.
Read even more here: https://www.christophtrappe.com/linkedin-creator-mode/
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Dec 26, 2022
562: How can leaders create a new playlist to be more successful - a chat with Susan Drumm
Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life."
Join us and grab a copy here: https://amzn.to/3tVp283
Watch on Amazon to shop Christoph's studio setup: https://amzn.to/3Ud9ZkQ
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Dec 22, 2022
561: Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it?
Join us and learn more about the process here: https://lnkd.in/d7pVR9_A
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Dec 18, 2022
BONUS: What Is A First Amendment Auditor?
You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter with public officials in a public space. They basically test public officials’ reactions to them filming in a public place.
I share some quick thoughts on the topic in this bonus episode.
Read even more: https://www.christophtrappe.com/what-is-a-first-amendment-auditor/
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Dec 15, 2022
560: Here's what's new with Instagram - a chat with Corey Walker
Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition.
Join us and order the latest edition of the book here: https://amzn.to/3Wt5QeI
You can also connect with Corey on her website: https://lnkd.in/gWp-GKCP
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Dec 12, 2022
BONUS: What is evergreen content?
In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.
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Dec 9, 2022
559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost
Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.
In this episode, we discuss:
* What's a branded podcast anyway?
* What companies should do them?
* How do they work, and what results can we expect?
* And more...
Join us and download the report here: https://www.cohostpodcasting.com/free-downloadables/state-of-branded-podcasts-2022-report
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Dec 6, 2022
BONUS: My tips to make a phone call on an Apple Watch easy
Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup.
Read my related blog post here: http://christophtrappe.com/phone-call-on-apple-watch
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Dec 4, 2022
558: Data Viz: Fastest Analysis For Toughest Questions
On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.
We discuss:
* The rise in the need for customer-facing analytics tools
* How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry
* How Verb is different from the existing business intelligence tools
* Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/
(This episode is sponsored by Verb Data.)
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Dec 2, 2022
BONUS: Are Freebies Worth It As Payment For Creators?
Getting freebies from brands sounds like such a good deal but is it?
Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications?
These are definitely things to consider.
Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/
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Nov 28, 2022
557: What goes into content accuracy in corporate content strategy?
Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate. But how do we achieve content accuracy, and what does that even mean.
In this podcast episode, I discuss the following:
* What is content accuracy?
* How to ensure content accuracy
Join me.
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Nov 27, 2022
556: Business storytelling in a Web3 world
Web3 expert Leslie Motta joins me to discuss:
* Who should be creating on Web3?
* How do you decide what to create on Web3?
* What's the cost to create on Web3?
* And more...
Join us and connect with Leslie here: https://lnkd.in/girjQ9bk
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Nov 26, 2022
555: How creators can be profitable with their content - a chat with Daren Smith
"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show."
Join us and grab a copy of his book here: https://amzn.to/3gl4guS
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Nov 25, 2022
554: How to use LinkedIn Live correctly - a chat with Susie Bills
Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live. Join us and connect with Susie here: https://lnkd.in/gG8fYU_U
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Nov 19, 2022
553: How to use cold email to book meetings - a chat with Alex Berman
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success. Join us and grab a copy of the book here: https://amzn.to/3MslDpA
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Nov 12, 2022
552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern
Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss:
* Why aren't we taught about emotions in business?
* How do we understand the emotions at play?
* How do we become emotionally strong leaders and teams?
* And more...
Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_DnmuwsloDui1Y
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Nov 10, 2022
551: How to do direct mail in 2023
Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays.
Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec
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Nov 9, 2022
550: Are you following these latest social selling techniques? A chat with Tim Hughes
Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O
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Nov 7, 2022
549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz
This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j
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Nov 2, 2022
548: How to do a YouTube video podcast - with Zach Mitchem
YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.
Join us and connect with him here: https://lnkd.in/givgaCim
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Oct 26, 2022
547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
Michelle Nedelec of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.
Join us.
Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz
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Oct 25, 2022
546: Do you have all the pieces to your content puzzle?
Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece."
Join us and grab a copy of her book here: https://amzn.to/3Slnw9a
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Oct 24, 2022
545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix
This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers.
I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/
*I work at Voxpopme as director of content strategy.*
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Oct 23, 2022
544: How to see YouTube dislikes
YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received.
Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/
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Oct 22, 2022
543: How PR can directly impact your bottom line and industry visibility
Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.
We discuss:
* What makes good PR
* How do we measure its success?
* And more
Join us. Learn more about Ryan's company here: www.goldmanmccormick.com
Listen to prior podcast episodes: http://christophtrappe.com/podcast
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Oct 21, 2022
542: How to have conversations that connect - a chat with Brooke Sellas
Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show."
Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book.
Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr
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Oct 20, 2022
541: Winfluence - Moving Influencer Audiences Down the Funnel
This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels.
I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's republished here with Jason's permission.
Please consider following his podcast wherever you listen to podcasts. https://jasonfalls.com/influencer-marketing/
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Oct 19, 2022
540: What role should localization of content play?
Kate Kenyon, a content ops and localization expert, joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops. Join us and connect with Kate here: https://lnkd.in/gDWP8ztT
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Oct 18, 2022
539: Why proofreading matters
We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow? Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.
Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi
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Oct 17, 2022
538: Is it worth buying the iPad with cellular?
I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan?
With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan most recently.
Read my related article on the topic here: https://www.christophtrappe.com/cellular-plan-with-your-ipad/
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Oct 16, 2022
537: What are knowledge graphs and how do you use them?
Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.
Connect with Ashleigh here: https://lnkd.in/gtFnKxbm
Check her YouTube channel here: https://lnkd.in/g8q8hqbU
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Oct 15, 2022
536: What goes into starting a TV station in 2022?
David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful. Check it out here: https://dbtv.tv/
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Oct 14, 2022
535: Author chat: "Using Behavioral Science in Marketing"
Nancy Harhut wrote and published "Using Behavioral Science in Marketing."
She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic.
Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM
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Oct 11, 2022
534: What role should partner content play in your content strategy? - with Andrew Abony
Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:
* What is partner content?
* How do you get it?
* When should you use it?
* And more...
Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/
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Oct 8, 2022
533: How To Block Spam And Unwanted Phone Calls On Your iPhone
The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time.
Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsuit has been filed, and you need to call to get it taken care of with your credit card number.
In this episode, I share how silence unwanted calls.
You can also read more here: https://www.christophtrappe.com/block-calls-on-iphone/
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Oct 5, 2022
532: What's the danger of inaction?
Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.
This is important for business storytellers because, after all, how can your content strategy succeed when you aren't actively moving it forward? Let's discuss how to get out of an inactive mindset.
Learn more about Jen's company and podcast here: https://lnkd.in/gMmGpt-h
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Oct 2, 2022
531: What creators need to know about Web3, NFTs and the Metaverse
Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/
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Sep 29, 2022
530: How To Tell If You’ve Been Blocked On LinkedIn
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me.
Either way, in this episode, I share:
* how to tell if you’ve are blocked on LinkedIn
* why you might block people
* how to block people on LinkedIn
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Sep 26, 2022
529: How to write for humans AND robots
Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.
Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf
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Sep 23, 2022
528: How becoming your own superstar helps your business
Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to discuss the topic.
Join us and grab a copy of her book here: https://amzn.to/3JGC93M
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Sep 20, 2022
527: Spain keynote replay: How to be successful with organic social media content
This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success.
Join me.
If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/
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Sep 16, 2022
526: How to a embed live stream on website
One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode:
* What is an embedded live stream?
* How do you embed a live stream?
* Restream, LinkedIn, YouTube, Twitter
* The strategy behind embedding a live stream.
Read even more here: http://christophtrappe.com/how-to-embed-live-stream-on-website
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Sep 13, 2022
525: Overcoming the impostor syndrome to create better content
Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. But, how do we overcome the impostor syndrome? Kris Kelso, author of "Overcoming the Impostor," joins me on this live recording of The Business Storytelling Show to get us some answers. Join us and grab a copy of his book here: https://amzn.to/3cUA2Nu
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Sep 7, 2022
524: Author chat: Tim Hightower - "A Dream Worth Fighting for"
Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting for."
Join us and check out the book here: https://amzn.to/3zAy5P2
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Sep 4, 2022
523: How to be comfortable telling your story
Minna Taylor of Energize your Voice joins me to discuss the topic.
We dive into:
* Why can it be uncomfortable to tell your story?
* How to move forward and be comfortable?
* What makes a good story anyway?
And more... Join us. Connect with Minna here: https://lnkd.in/dMa2GtTD
Grab her book here: https://amzn.to/3KNAyIx
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Sep 1, 2022
522: How to work with subject matter experts to accelerate your content strategy
Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:
* The importance of working with SMEs
* How to approach the conversations
* What about the approval process
* And more...
Join us.
Learn more about Sarah here: https://lnkd.in/g7eRgqQZ
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Aug 28, 2022
521: I'm not a copwriter, but...
You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible?
On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic.
Join us and check out Josh's book here: https://amzn.to/3Ba2tB0
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Aug 25, 2022
520: Using data to tell better stories and build customer relationships
Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book here: https://neil.to/book
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Aug 22, 2022
519: What’s the current state of voice technology?
Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect.
We discuss:
* How voice assistant usage has increased
* The etiquette of usage in public
* What businesses need to consider
* And more...
Check out the latest voice technology report at https://vixenlabs.co/
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Aug 19, 2022
518: What the gurus don't tell you about marketing
Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't?
Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG
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Aug 13, 2022
517: What makes a good email subject line anyway?
Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?
Join us and check out Jay's site at https://lnkd.in/gdsnHZDF
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Aug 10, 2022
516: Is livestreaming the way to go for your brand?
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.
We discuss:
* Why livestreaming works for brands
* How to start livestreaming
* Who should be the host?
* And more...
Join us and learn more about Ross here: https://lnkd.in/gRNkrb97
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Aug 7, 2022
515: How do we know if our podcast is a success?
Trent Anderson of Podchaser returns to the show to discuss analytics and insights.
We discuss:
* How important are listens
* What impact can podcasting have on revenue?
* Can your podcast be successful without a point of view?
* And more...
Join us.
Learn more about Podchaser here: https://www.podchaser.com
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Aug 4, 2022
514: How to overcome unconscious bias in your content strategy
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.
Join us and check out her website here: https://lnkd.in/g2cAQwU5
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Jul 31, 2022
513: How to make your social proof trustworthy
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.
In this podcast and related article, I discuss:
* What is social proof?
* The types of social proof a company can use
* Website testimonials
* The problems with social proof
* How to create social proof that works and is authentic
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Jul 29, 2022
512: The power of short-form video storytelling
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.
* What is it?
* How can brands implement it?
* What makes for a good story in this format?
* And more...
Join us and connect with Angela here: https://www.angelamyerscreative.com/
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Jul 26, 2022
511: What should the copy on your website say anyway?
Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy.
* How do we know what to say?
* What words should we use?
* And more...
To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3
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Jul 23, 2022
510: How to make your voice sound good on a podcast
Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream.
Learn more about him on his website: https://lnkd.in/gXGSYHCP
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Jul 19, 2022
509: How to livestream with 360 video
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic.
Join us and learn more about his company: https://oqqur.com/
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Jul 16, 2022
508: How to make sure your website is accessible
Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility. Join us to find out how to make sure your digital properties are accessible and why they should be.
Learn more about Stacey here: https://lnkd.in/gTSw8D_H
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Jul 13, 2022
507: How to do SEO split testing?
Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO.
We cover:
* What is split testing in SEO?
* How do you do it?
* How common is this strategy?
* How to get started and more...
Join us.
Learn more about Search Pilot here: https://lnkd.in/gykicFz
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Jul 10, 2022
506: How to use texting to build community
Angela Proffitt returns to the show to discuss texting as part of your business strategy.
We discuss:
* What is a texting strategy?
* How to implement it?
* How is it better or different from other outreach strategies?
Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc
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Jul 7, 2022
505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan
Content marketer Megan Horn joins me to discuss the topic.
We discuss:
* How to pitch to B2B publications
* How to tell good B2B stories
* How often should you pitch?
* Using editorial calendars
* Paid vs. editorial
* How about other content types?
* How to know where to pitch.
* And more...
Check out her article on the topic here: https://lnkd.in/gwZc6Rdw
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Jul 4, 2022
504: What are brand SERPs and why should you care?
Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs."
Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX
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Jul 1, 2022
503: Why there is a need for proper grammar - a chat with the Grammar Girl
Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.
Join us and check out her podcast here: https://lnkd.in/gEm-MJMv
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Jun 28, 2022
502: How to keep each other accountable
Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable. Join us.
Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF
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Jun 25, 2022
501: Using a livestream countdown timer
Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show.
But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer
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Jun 20, 2022
500: Do you have to be in or out of your comfort zone to create good content?
Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me.
Today, for Episode 500, I want to talk about the comfort zone.
You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say.
But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable?
I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started…
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Jun 19, 2022
499: How lawyers establish authority with consumers through good marketing
Leonard J. Scheiner works with lawyers to drive leads.
In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.
Join us. Learn more about Leonard's company: https://gogeekhaus.com/
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Jun 16, 2022
498: How to attract consumers to your brand
Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.
Join us and check out his company here: https://admanity.com/
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Jun 13, 2022
497: How to establish rapport in business storytelling
Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.
Connect with Laura here: https://lnkd.in/g-dnwkJJ
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Jun 7, 2022
495: How to tell your business' story with a small team
Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss:
* tools to use
* mindset
* how to start and spot stories
* and more...
Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/
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May 26, 2022
492: Using video storytelling strategies that work
Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:
* What video strategies work?
* How do you integrate them with your overall content strategy
* How about vlogging?
* And more...
Join us and connect with Emmy here: https://www.emmywu.com/
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May 20, 2022
491: How to come up with a good name for a brand
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.
We discuss:
* What makes a good brand name?
* How about the legal stuff?
* Does the website domain matter?
* How to pick a name?
* Is crowdsourcing a good idea?
* And more...
Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk
Need branding help? Contact his agency here: https://www.heirloomagency.com/
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May 17, 2022
490: How to tailor business storytelling to Gen Z
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.
* What do we need to know about them as business storytellers?
* How do we involve them?
* And more.
Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)
Learn more about Hana on her website: http://www.genzplanet.com
More about business storytelling: https://www.christophtrappe.com/business-storytelling/
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May 17, 2022
489: How to be a good podcast guest
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more.
Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest
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May 13, 2022
488: How to turn your book into a bestseller
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy.
Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H
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May 11, 2022
487: Are you making the most of content operations?
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.
We discuss:
* What are content ops?
* How do you know that you need content ops?
* How do you set up a team?
* What does success look like?
* And more...
Join us. Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib
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May 9, 2022
486: Don't make your editors drink - and here's how to accomplish that
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor.
Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3
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May 7, 2022
485: How to use Instagram calls to action
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action.
Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action
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May 5, 2022
484: How to build diverse content teams
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal.
Learn more about Michelle here: https://lnkd.in/gsUAZKkw
Join us.
To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content
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Apr 29, 2022
483: What is the audio AI revolution?
Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us.
This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks.
Check them out here: https://lnkd.in/g9s4ZEBe
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Apr 28, 2022
482: How to increase revenue with your website
Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on.
To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041.
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Apr 24, 2022
482: What is LinkedIn Audio?
Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.
We discuss:
* What is LinkedIn Audio?
* How to get LinkedIn Audio?
* How do you know that you have it?
* How to run a LinkedIn Audio room.
* And more...
Connect with Judi here: https://lnkd.in/gwM4ee6V
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Apr 23, 2022
496: How to multistream and what platforms to use
Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss:
* What is multistreaming?
* Good platforms to multistream
* Where should we multistream to?
* After the multistream
Read the related article here: http://christophtrappe.com/multistream
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Apr 21, 2022
481: What podcast metrics matter?
Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to.
But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss:
* What are podcast metrics?
* The biggest problems with podcast metrics
* How to decide what metrics matter
Read the related article on the topic here: http://christophtrappe.com/podcast-metrics
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Apr 20, 2022
494: How to involve executives in your content strategy
In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed:
* Why execs need to understand and appreciate content strategy
* How to get useful content out of them
* How to build trust
* Sharing results
* And more...
Join Christoph.
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Apr 19, 2022
480: How to tell historical stories: The Coca-Cola Trail
Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book.
Learn more here: https://lnkd.in/gbbHV3H3
We discuss:
* How to tell historical stories
* The advantage of in-person interviews
* And more...
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Apr 17, 2022
493: How fast is Verizon 5G UW?
Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others?
Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw
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Apr 16, 2022
479: How to improve written communication skills
Let's discuss how to be better at communicating with our customers through the written word.
I discuss:
* What are written communication skills
* Why are some so bad at this?
* How to improve written communication skills
* And more...
Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link)
For an article on this topic: christophtrappe.com/written-communication-skills
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Apr 9, 2022
478: Doing live audio monitoring correctly during a podcast or livestream
Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable.
In this episode, I discuss how we can do a better job with live audio monitoring.
Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring
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Apr 3, 2022
477: How to create web stories
Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them.
Let's dive in.
You can also read more here: http://christophtrappe.com/how-to-create-web-stories
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Apr 2, 2022
476: How to handle a new job announcement on LinkedIn
There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update."
I discuss this strategy in today's episode.
Read the related article here: http://christophtrappe.com/new-job-announcement
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Mar 31, 2022
475: Why marketers need radical product thinking
Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!
Order her book here: https://amzn.to/3543SeI
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Mar 27, 2022
474: How to create a brand strategy that includes audio
Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.
We discuss:
* Why having an audio brand matters
* How to create a brand strategy that includes audio
* Licensing audio versus creating
* And more...
Join us.
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Mar 25, 2022
473: How to create connections in the digital age
Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other.
Join us and connect with her here: https://lnkd.in/gC6pstHq
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Mar 21, 2022
472: How your brand can decide whether or not to do an April fool story
April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool.
But they’re also dangers with them. In 2020, April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them.
I’ve done a number of April fool campaigns:
* Market research platform releases positivity-only filter
* BREAKING: Neighborhood marketing committee uses 15,000 billable hours to sell free desk on the curb
* Study: The future of content is emoji content to drive relevance
I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool
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Mar 19, 2022
471: How to create better audio in your storytelling
Shane Salk creates audio series in electronic entertainment and advertising. Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.
We discuss:
* The importance of good audio
* What is good audio?
* How to create a cliffhanger
* And more...
Connect with him here: www.CarceremTheSeries.com
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Mar 16, 2022
470: Author chat: Rethinking lead generation
Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.
Join us and grab a copy of the book here: https://amzn.to/3g55OWo
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Mar 11, 2022
469: How to automatically respond to emails in Gmail
There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding.
The emails I get usually ask about:
* submitting a guest post
* being a sponsored guest on my podcast
I do accept both of these but my response is really just a copy and paste job. So I wondered if there is a way to automatically respond in Gmail to those emails.
And there is. You can set a filter based on keywords in an email to trigger an automatic reply. That reply pulls from a template that you have to create in Gmail.
In this episode, I discuss:
* Creating templates in Gmail
* Automatically respond to common email requests in Gmail
Read more in this blog post: http://christophtrappe.com/how-to-automatically-respond-to-emails-in-gmail
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Mar 10, 2022
468: Are you marketing authentically?
Junae Brown, CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast.
Join us.
What questions do you have about marketing authentically?
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Mar 7, 2022
467: Change your habits - teller better business stories
I'm joined by author Marc Reklau to discuss the topic.
Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order here: https://amzn.to/3tPR3z3
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Mar 4, 2022
466: How content technology supports your content operations
Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me. Join us.
Also, don't miss the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C
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Mar 1, 2022
465: Foresight to tell better corporate stories
Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into:
1) How do we go about understanding the future and how it relates to our company?
2) How do we implement this knowledge into our strategic corporate storytelling?
3) How about adjusting as the future becomes the present, aren't there always things that turn out differently?
Connect with Rebecca here: https://lnkd.in/gEthK5sR
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Feb 26, 2022
464: How to tell business stories through video blogs and podcasts
Vikram Rajan, of Video Socials, joins me to discuss:
* What's a video blog?
* How do you create one?
* Why would you?
* How to get better at it
* And more...
Join us and learn more about Video Socials at videosocials.net
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Feb 23, 2022
463: Are you following these tips to present better online?
David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better.
Join us and grab the book here: https://amzn.to/3pVUO3t
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Feb 19, 2022
462: How to use Flipboard as part of your content strategy
Christel van der Boom of Flipboard joins me to discuss the topic.
We covered:
* What is Flipboard
* How do you start a magazine on Flipboard?
* How to become a Flipboard publisher
* And more...
Join us. Check out Flipboard at flipboard.com.
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Feb 13, 2022
461: What's on tap for emailing marketing this year?
Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us. Join us. Connect with Matthew here: https://emailkarma.net
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Feb 12, 2022
460: Do you use anchor text correctly?
Manick Bhan of LinkGraph.io joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.
We discuss:
* What is anchor text
* How do you pick good anchor text
* Why anchor text matters
* Who should pick anchor text
* And more...
Join us.
Check out his company here: https://linkgraph.io/
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Feb 10, 2022
459: How to write by formula
Matthew Woodget returns to the show to discuss the topic with me. We discuss:
* Why formulas work in business storytelling
* What should be included
* How to use storytelling formulas
* And more...
Join us.
Connect with Matthew at gonarrative.com.
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Feb 7, 2022
458: How to build community on social media
Diana Richardson of SEMRush joins me to discuss the topic. We chat about:
* Why community matters
* Where to build it
* Where to start
* How to keep it relevant
* What's the right size of a niche
Join us and check out SEMRush here: https://www.semrush.com/
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Feb 4, 2022
457: Author chat: What's an embedded entrepreneur?
Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business.
We discuss:
* the importance of building audience
* how to participate in your audience
* how to provide ongoing value to your audience
* and more...
Join us.
Grab a copy of his book here: https://amzn.to/3dUT1F7
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Feb 1, 2022
456: How to be a results-driven leader
Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips. Join us and grab a copy of the book here: https://amzn.to/33bWaxV
This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK
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Jan 29, 2022
455: “Good comes first” author chat: Mark S. Babbitt
Let’s talk about creating better cultures at work.
Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo
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Jan 26, 2022
454: Leading with integrity + avoid the "fake it till you make it" trap
Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.
Check out Sabrina's book here: https://amzn.to/3DhlXRY
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Jan 23, 2022
453: Author chat: Positioning for Advantage with Kimberly Whitler
Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book.
We discuss:
* What is positioning for advantage?
* Why it matters
* What's a superior brand?
* How to move forward positioning for your advantage
* And more...
Join us.
Check out her book here: https://amzn.to/3BiKSn8
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Jan 20, 2022
452: What’s good copy in your email marketing?
Samar Owais joins me on this episode to talk about good copy in email. Join us.
We discuss:
* Customer journeys
* The different types of emails
* Writing for people
* The impact of iOS15
* How to handle replies
* And more...
Connect with her here: https://samarowais.com/
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Jan 17, 2022
451: Do you have these misperceptions about copywriting?
Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?
Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode. Join us.
Connect with Jacob here: https://jacobmcmillen.com/contact-me/
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Jan 10, 2022
450: How to do branded content correctly
Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.
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Jan 5, 2022
449: Author chat: Why your story drives your brand [Paul Furiga]
Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:
* why there are "stories" and Stories
* how to uncover your story
* what's storycrafting
* ...and more.
Grab a copy of his book here: https://amzn.to/344AbJX
This episode is sponsored by WordWrite and produced by Trappe Digital LLC.
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Dec 31, 2021
448: How to validate ideas
Will Russell of Russell Marketing joins me to discuss the topic. Join us.
We cover:
* How to come up with ideas.
* How to bring the smallest version of them to market to test.
* How to get customer feedback.
* And more...
Connect with Russell's company here: http://russellmarketing.co
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Dec 26, 2021
447: Should content creators even bother with cinematic mode on iPhone 13?
Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators.
Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/
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Dec 24, 2021
446: Where should we answer customer questions?
To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions:
* one-on-one
* on other channels, for other customers who might have the same question
* as part of an integrated approach
You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/
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Dec 20, 2021
445: How to make LinkedIn ads work for your business
LinkedIn ads expert Anthony Blatner joins me to discuss the topic.
We cover:
* When to use LinkedIn ads
* Who should use LinkedIn ads
* How targeting works for LinkedIn ads
* And more ....
Join us. Connect with Anthony's company here: https://speedworksocial.com/
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Dec 14, 2021
444: What companies can offer loyalty programs?
Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win.
Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? Every is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program. Read next: What turns a repeat customer into a loyal customer?
In this episode, I discuss:
* What are loyalty programs?
* How can loyalty programs work best?
* Why do consumers use them?
* Biggest advantages for businesses
* What companies could run loyalty programs?
Read even more here: http://christophtrappe.com/loyalty-programs
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Dec 14, 2021
443: What goes into building a historical database website?
Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball.
Check out the site here: https://lnkd.in/eGY58pWk
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Dec 9, 2021
442: Is this a good idea? Is that a great idea?
Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us.
We discuss all kinds of topics around ideating better.
Read more about being creative in this article: https://authenticstorytelling.net/creativity/
Learn more about Stacyann here: https://lnkd.in/efPVqxvJ
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Dec 7, 2021
441: What’s the best time frame to measure content performance?
How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions.
But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that performance?
I’ve tried a number of different ways to try to measure performance. By day, by week and even by month. Just follow the standard calendar time frames. Every way has its positives and negatives. The way that I have seen work the best is the 30-day rolling model.
I discuss this in this episode. Read this related article: https://www.christophtrappe.com/measure-content-performance/
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Dec 6, 2021
440: When to use acronyms in your content
When should we use acronyms in our content? Seems like a simple question that isn't asked often.
I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms.
For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook.
But let's dive into things here one step at a time:
* What are acronyms?
* Why do writers use them?
* The reason not to use them.
Read more about the topic here: http://christoptrappe.com/acronyms
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Dec 3, 2021
439: What is data journalism and why should you care about it
We certainly have enough data. Why not use it to tell better stories?
Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories.
Connect with Stacker here: https://stacker.com/about-us
Amanda here: https://www.linkedin.com/in/amandamilligan/
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Nov 30, 2021
438: What Energy Innovations are Driving the Future?
Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.
We discuss:
* What energy innovations are on the horizon
* How do the stories of those innovations get shaped
* And more...
Join us and check out Jesson's company here: energyogre.com
This episode is produced by Trappe Digital LLC and supported by Energy Ogre.
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Nov 26, 2021
437: Why branding still matters and what that even means
Jason Davis and Mitch Gregory of NerdBrandAgency.com join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37
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Nov 22, 2021
436: How to build your thought leadership program
Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.
Connect with her company here: https://lnkd.in/ewyQxNZk
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Nov 18, 2021
435: What’s renegade marketing?
Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”
We discuss:
* Why brands need to be distinctly different.
* The importance of experimentation.
* What to do about employee advocacy.
* And more...
Join us and grab his book here: https://amzn.to/3mivlhH
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Nov 17, 2021
434: How to Make Your Big Ideas Irresistible
Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”
Join us and grab a copy of her book here: https://amzn.to/3l0poGQ
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Nov 15, 2021
433: How to create better marketing by asking better questions
Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.
We discuss:
* Why teams struggle to ask good questions.
* How teammembers can learn to ask better questions.
* What questions should be asked?
* And more...
Join us and grab a copy of his book here: https://amzn.to/3oe5Ro9
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Nov 13, 2021
432: What are creator coins?
The latest topic in cryptocurrency are creator coins.
What are they and what do content creators need to know about them.
Kerry O'Shea Gorgone and Chris Brogan join me to give us the scoop.
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Nov 11, 2021
431: How to use Twitter Spaces in your content strategy
Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.
Expert Samantha Postman joins me on this episode to discuss the topic. Join us. Connect with her here: https://lnkd.in/eaP4P_YW
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Nov 9, 2021
430: What is humane marketing?
Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.
Connect with her here: https://lnkd.in/ej73xc3q
Grab her book on the topic here: https://amzn.to/39Uzmms
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Nov 7, 2021
429: What’s the role of internet radio networks in your content strategy?
Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic. Join us.
We discussed:
* What's the role of internet radio networks?
* How do they work?
* Who should broadcast on them?
* And much more...
Check out the network and this show on it here: https://lnkd.in/egJe2wZ4
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Nov 4, 2021
428: Author chat: Swagger with Leslie Ehm
Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."
We discuss:
* What is the new definition of swagger?
* Why finding and being yourself matters.
* What are the key blockers to swagger?
* And more...
Join us and grab a copy of her book here: https://amzn.to/3AGRwUL
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Nov 3, 2021
427: The next wave of influencer marketing
Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic.
We discuss:
* Why brands need to have an influencer strategy
* How to work with creators
* How hard is being a creator anyway?
* How about paying creators?
* And more...
Join us.
Connect with Jeannette here: https://www.beyondinfluence.one/
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Nov 1, 2021
426: Author chat: "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals"
Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data. Join us and grab his book here: https://amzn.to/3kKJtk3
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Oct 29, 2021
425: How to create audiograms in no time
Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works.
Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28
To check out Headliner: headliner.app
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Oct 28, 2021
424: What should you talk about on your podcast episodes?
Syya Yasotornrat joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting. Join us.
Connect with her here: https://www.innovationmediaenterprises.com/
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Oct 26, 2021
423: Author chat: 33 Ways Not to Screw Up Your Business Emails
Anne Janzer returns to the show to discuss her latest book on the topic.
Join us and grab a copy here: https://amzn.to/3hxzOLB
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Oct 23, 2021
422: The role of humans in artificial intelligence
Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK
Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/
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Oct 21, 2021
421: What kind of stories work in sales anyways?
Dan Jourdan joins me to discuss the topic on today’s show.
Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7
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Oct 19, 2021
420: How important is AP Style in your content strategy?
Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.
Connect with Carmen here: https://chillcontent.com/
Grab the latest AP Stylebook here: https://amzn.to/3t60zLR
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Oct 17, 2021
419: Is the iPhone 13 worth getting for content creators?
I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:
* The camera
* Battery life
* Voice strategies
* And more...
Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).
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Oct 15, 2021
418: Expert panel: How to make your B2B marketing truly customer-centric
In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?
I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.
Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.
This episode is presented by Web Insights and produced by Trappe Digital.
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Oct 14, 2021
417: Author chat: “Binge Marketing” with Carlijn Postma
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels?
Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Join us and check out her book here: https://amzn.to/3DwA0o2
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Oct 12, 2021
416: Modern B2B demand gen - a chat with Jon Miller
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.
We cover:
* The role of tech in account-based marketing
* What does a successful ABM campaign look like?
* How to plan the content for ABM campaigns?
* How to measure the success of your campaigns
* Top tip for winning with ABM?
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Oct 10, 2021
415: How to trust your intuition
Sunil Godse returns to the livestream and podcast to discuss the topic with me.
Join us.
Find his books here: https://lnkd.in/dJhEgeH
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Oct 8, 2021
414: Driving profit with a clear brand story
One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?
Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic.
Connect with Aleya here: https://www.flourishmarketing.co/
Related content for you:
How To Make Your Marketing More Effective By Using A Storytelling Formula
When machines write engaging stories
https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/
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Oct 6, 2021
413: Author chat: Still procrastinating?
Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/3yOFbwH
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Oct 4, 2021
412: Why technical SEO matters
Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator.
Connect with her here: https://stephaniemariemarketing.com/
Read this article on how to measure SEO: https://authenticstorytelling.net/measure-seo/
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Oct 2, 2021
411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism
Margot Bloomstein joins me to discuss the topic. Join us.
Check out her book here: https://amzn.to/3xKM0hA
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Sep 30, 2021
410: Author chat: How should marketers use AI?
Jim Lecinski joins me on this live recording to discuss the topic, which is covered in his book “The AI Marketing Canvas.” Join us.
Check out the book here: https://amzn.to/3AsfkLy
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Sep 28, 2021
409: Author chat: The art of caring leadership
Heather R. Younger joins me to discuss the topic. Join us.
Check out her book here: https://amzn.to/3xIfa0x
Learn more about her company - Employee Fanatix - here: https://employeefanatix.com/
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Sep 26, 2021
408: How much effort do you put into conclusions for your blog posts?
Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions.
Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/
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Sep 24, 2021
407: Author chat: Exit Rich - planning your business sale from the start
Michelle Seiler Tucker joins me on this show to discuss the topic. Grab her book "Exit Rich" here: https://amzn.to/3u2vLMp
This episode is produced in partnership with Seiler Tucker. https://seilertucker.com/
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Sep 22, 2021
406: Why businesses should consider a branded magazine
Luke Acree, of remindermedia.com, joins me to discuss the topic. Read an article on the topic here: https://authenticstorytelling.net/print-magazine-for-brand-marketing/
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Sep 20, 2021
405: Shep Hyken's new book: "I'll be back."
Shep's new book is out today and he joined me on this episode to talk about the difference between repeat and loyal customers. Mind blown! Listen in.
Grab the book here: https://amzn.to/3m1k6vB
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Sep 14, 2021
404: Every space has a story - a chat with Martha Weidmann
Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visual storytelling tool for all brands and people.
Join us.
Connect with her company here: https://ninedotarts.com/
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Sep 8, 2021
403: Is Racket.com the next big audio social network?
I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice messages. Let's find out what this new network is all about. I'm joined by Matthew Guay, founding editor at Racket. Join us.
Connect with me on Racket here: http://racket.com/ctrappe
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Sep 5, 2021
402: Why you must understand AI to further your career
Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI.
Register for this year's MAICON: https://lnkd.in/eBE3FMPY
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Sep 1, 2021
401: Understand how people use voice to inform your brand strategy
Scot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy.
Join us and read the report here: https://lnkd.in/d_TUius
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Aug 29, 2021
400: What's the best advise you've ever received?
Some of our previous guests share the best and worse advise they've previously received. Join us to learn together.
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Aug 27, 2021
399: What has changed in the social media job market?
Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here: https://lnkd.in/dNVHi6Ey
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Aug 25, 2021
398: Author chat: Christina Del Villar‘s “Sway” can help marketers get stuff done!
Christina Del Villar‘s new book is available for pre-order and covers:
“Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company. ‘With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable.”
Join us and check out the book here: https://amzn.to/2W2QbIe
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Aug 23, 2021
397: Using the halo effect to build your brand
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand.
Let's just say they take you under their wings - I mean, their halo.
Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/
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Aug 19, 2021
396: Can your business offer a subscription service? Chances are it can...
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected!
Chris is a co-founder and chairman of the Subscription Trade Association. We discussed:
* The history and future of the subscription industry
* How businesses can use subscriptions
* Giving back
* And more…
Find out more about the Subscription Trade Association here: https://subta.com/
Watch the video version of this episode here: https://twitter.com/CTrappe/status/1428088037641048064?s=20
(This episode was produced by Trappe Digital with support by Chris George and team.)
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Aug 14, 2021
395: How do you actually amplify B2B content?
James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us.
Check out James' company here: https://lnkd.in/ec_478t
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Aug 7, 2021
394: The Ultimate Guide to B2B Sales Team Success
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.
Join our expert panel as they discuss:
* Overcoming challenges that sales team face
* The best ways to grow revenue
* The sales and marketing alignment
* Top tips for sales team success
Presented by Web Insights.
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Jul 31, 2021
393: The importance of ongoing practice to evolve your marketing storytelling
Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic.
Join us and check out her latest book here: https://amzn.to/366iSWx
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Jul 24, 2021
392: How to actually change the status quo
Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.
When has the status quo held you back? Join us.
Check out her company at this link: https://lnkd.in/eQuPsFu
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Jul 17, 2021
391: Teenage waste brand - How brands grow up
Author Evelyn Starr joins me on this livestream to talk about how brands must develop. Join us.
Grab her book on the topic here: https://amzn.to/3vmoc2t
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Jul 15, 2021
390: The Velocity Mindset with Ron Karr
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"
Check out his book here: https://amzn.to/3v5TOd6
And join us for the conversation.
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Jul 13, 2021
389: How to use the space and gear you have to look the best
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.
Connect with Junaid: https://www.linkedin.com/in/superjunaid/
For previous episodes: https://lnkd.in/eiUSn7h
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Jul 11, 2021
388: How brands can create virtual reality content
Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK
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Jul 9, 2021
387: How to setup Podchaser for your podcast and podcast appearances
Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to.
Let me show you how to set up your creator profile.
Follow me here: https://lnkd.in/eUvbMVD
Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/
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Jul 7, 2021
386: Answers for Ethical Marketers - a chat with Deirdre Breakenridge
Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers. Join us. Grab a copy of her book here: https://amzn.to/3zkLLeU
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Jul 3, 2021
385: How to easily create T-shirts and other products to sell on Amazon
Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you can make it part of your strategy.
Find products mentioned here: https://lnkd.in/eGaw6hk
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Jul 1, 2021
384: Are you doing multicultural marketing correctly?
Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.
You can connect with her here: http://saramargroup.com
More podcast episodes:
Diversity in marketing (a chat with Michelle Ngome)
How to stay relevant in a fast-changing world
What's connected content? A chat with Carrie Hane
How to harness AI (a chat with Katie King)
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Jun 28, 2021
383: When should you use product-led SEO strategies?
Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.
Grab a copy of his book here: https://amzn.to/3p4TpFz
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Jun 23, 2021
382: Should you gate your content ever?
Strong opinions on this one...
Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?
What are your thoughts? Tweet at me: http://twitter.com/ctrappe
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Jun 21, 2021
381: How to keep the conversation on livestreams going
Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.
Check out the Livestream Universe here: https://lnkd.in/eUG-ms3
Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx
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Jun 18, 2021
380: Expert panel: How to win with account-based marketing
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.
But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?
Join our expert panel as they discuss:
* The power of segmentation and personalization for ABM Sales and marketing alignment
* Customer obsession and building strong relationships
* Tips for executing a strong and successful ABM strategy
Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH
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Jun 17, 2021
379: How to be more productive in your content strategy without driving yourself crazy
Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.
Connect with her here: https://lnkd.in/er4BVZX
Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt
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Jun 15, 2021
378: Ushering in a new era of professionalism for career creators
I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.
My guests for this 27-minute chat are:
* Founder Qianna Smith Bruneteau
* Board Chairman Patrick Janelle
* Board VP Aliza Licht
Join us and feel free to ask your questions in the comments. Learn more about the organization here: https://lnkd.in/ehpi75p
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Jun 13, 2021
377: Why Being Specific Is The Key to Great Content
Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.
Connect with her here: https://lnkd.in/eeaM2sE
More content tips: https://lnkd.in/bDTft_d
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Jun 11, 2021
376: How I use Switcher Studio for my livestreams
I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.
The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off.
Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ
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Jun 7, 2021
375: ABM strategies that work and that build relationships
Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.
This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ
This content is supported and sponsored by Web Insights.
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Jun 6, 2021
374: What’s the difference between a client and an one-off project?
Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers"
We discuss:
Finances
How to track your time
How to bill
How to start
How to hire
And more...
Join us and check out Andy's book here: https://amzn.to/2SXiNBh
Catch livestreams of my podcast here: http://authenticstorytelling.net/live
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Jun 5, 2021
373: Can a Wi-Fi extender solve my internet issues?
I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3 Hear my thoughts on the episode. This episode is supported by Loom.
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Jun 2, 2021
372: Data storytelling: Creating stories from data - automatically
Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more.
Previous related thoughts from my blog: https://lnkd.in/esSNuEG
Connect with Narrative Science here: http://narrativescience.com
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May 31, 2021
371: How to build an audience - feat. Tracy Repchuk
Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.
Connect with Tracy: https://www.tracyrepchuk.com/
More podcast episodes: ChristophTrappe.com/podcast
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May 29, 2021
370: Drive business results with content - a chat with Joe Pulizzi
Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."
The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.
Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW
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May 25, 2021
369: YouTube growth strategies with Liron Segev
I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev joins Christoph Trappe on today's show.
Connect with Liron here: https://lironsegev.com/
Grab Christoph's latest book: https://lnkd.in/ecgwAyx
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May 24, 2021
368: Are you doing audio branding correctly?
Voice Over Expert Jodi Krangle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience. What is it and why is it important?
Connect with her here: https://lnkd.in/eqM4Zxw
Grab Christoph's latest book on "Going Live" here: https://lnkd.in/enBtTwE
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May 21, 2021
367: How to get enough rest so you can create better content experiences
Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.
To listen to Julian's podcast: https://amzn.to/3tsSErj
Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK
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May 16, 2021
366: 5 steps to becoming an expert - with Dr. Paul Schempp
Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert.
Grab his book here: https://amzn.to/3tpBR8t
More podcast episodes: https://lnkd.in/eiUSn7h
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May 13, 2021
365: Machine learning: When the machines write engaging content
I’ve seen some unbelievable examples of machines writing content that is actually engaging.
Let’s review how you can use machine learning in your content creation.
Related read: https://lnkd.in/esSNuEG
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May 11, 2021
364: Digital design: "If it's annoying to you it's probably not accessible."
Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.
Connect with her here: https://reginegilbert.com/
Grab her book on the topic: https://amzn.to/3fUNroj
More podcast episodes: https://lnkd.in/eiUSn7h
Grab Christoph's "Going Live" book: https://lnkd.in/eWqCmua
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May 9, 2021
363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda
Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Connect with her on Twitter: https://lnkd.in/e3_iK7e
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May 8, 2021
362: Instagram strategies for business - with Corey Walker (updated book edition)
Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering.
Grab her book here: https://amzn.to/3qSmOD5
More podcast episodes: https://lnkd.in/e89PDdc
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May 4, 2021
361: How to use cartoons in your livestreaming - a chat with Dave MacDonald
Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.
Check out Christoph's latest book: https://lnkd.in/ecgwAyx
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Apr 29, 2021
360: The importance of zooming out in your content and design strategy - feat. Noz Urbina
Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.
What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity). But what are we still doing wrong?
In this livestream discussion, Noz joined Christoph Trappe to discuss:
what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony
why sometimes more specialism and focus is a bad thing, and
the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.
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Apr 28, 2021
359: Writing is hard – let’s talk about that ✍️
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.
Check out the report here: https://lnkd.in/egzaCgC
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Apr 22, 2021
358: How to turn content into cash
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.
Connect with Karyn here: https://www.linkedin.com/in/kquick1/
Find more podcast episodes: https://lnkd.in/eiUSn7h
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Apr 16, 2021
357: How to deliver successful personalized B2B buyer journeys at scale
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale?
Join our panel of expert speakers:
Lilah Waite
Chris Ashley-Manns
Chris Wickson
Sean Pender
They discuss the key factors to ensure successful B2B buyer journeys at scale. These will include:
How to map customer needs and create relevant buyer journeys
How you can move customers along the stages of the buyer journey
Where you're likely to be losing customers
Making it personal - at scale
Turn your web visitors into leads quicker: http://webinsights.com
This webinar is sponsored by Web Insights.
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Apr 12, 2021
356: How to pick a video backdrop for your livestream
My video backdrop usually just is my office. On Zoom it's a virtual background.
Let's look at the options on how video backdrops can improve your streams. Find all products mentioned here: https://lnkd.in/eRq72Qb
Read the related article here: https://lnkd.in/eKZs2T8
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Apr 9, 2021
355: I think this buyer journey has gone off track
Join me to discuss the B2B buyer journey and some common pitfalls.
Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3
The next show will include:
* Lilah Waite - Group CMO Web Insights
* Chris Ashley-Mann - CMO Webeo
* Chris Wickson - General Manager, EMEA Marketing - Integrate
* Sean Pender, Head of Acquisition Marketing UKI - LogMeIn
This episode is sponsored by Web Insights and produced by Trappe Digital.
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Apr 8, 2021
354: Don't bother listening to this if you aren't customer-centric
Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What?
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Apr 4, 2021
353: Why project management matters in any good content program
Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management.
Find his book on the topic here: https://amzn.to/383wYJJ
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Apr 2, 2021
352: Developing a solid brand voice - a chat with Tara Hunt
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Order Tara's brand personal cards: https://amzn.to/2NNgQFu
Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i
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Apr 1, 2021
351: Study: The Future Of Content Is Emoji Content To Drive Relevance
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead. It’s being replaced by emojis – effective this next fiscal year – for those of you that need effective dates to get anything done. You know who you are.
Let's dive in or read more: https://authenticstorytelling.net/future-of-content-emojis/
Happy April Fool's Day 2021.
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Mar 29, 2021
350: How to write funny - a chat with The Onion's founding editor
Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters.
Grab the book here: https://amzn.to/3dLHEAe
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Mar 23, 2021
349: Growing your membership site - Presented by The Membership Mastery
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites. This episode is sponsored by The Membership Mastery.
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Mar 19, 2021
348: Should I invite prospects on my podcast? Sponsored by Lead Forensics
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast.
This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want miss. Claim your offer here: https://lnkd.in/dK-ntim
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Mar 19, 2021
347: Social media in government - a chat with Rob Sand
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter.
Follow him here: https://twitter.com/RobSandIA
Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i
Find more podcast episodes: authenticstorystelling.net/podcast
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Mar 18, 2021
346: How to make sales easier with video
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.
Find Marcus' book on the topic here: https://amzn.to/3oq7N9H
Connect with Christoph on Twitter: http://twitter.com/ctrappe
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Mar 17, 2021
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv
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Mar 12, 2021
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.
Connect with her here: https://lnkd.in/eXa2Fwu
Even more on better PowerPoints: https://authenticstorytelling.net/better-powerpoints/
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Mar 9, 2021
343: Why not analyze creative BEFORE spending campaign money?
Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
We talk about how artificial intelligence can make our campaigns better.
Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx
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Mar 2, 2021
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.
Grab their book here: https://amzn.to/3750f66
Order Christoph’s new book here: https://amzn.to/3agXU9i
Find more podcast episodes: https://amzn.to/3agXU9i
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Feb 23, 2021
341: WMT Radio replay - How brands can use the power of livestreaming
Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live
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Feb 22, 2021
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY
Pre-order Christoph’s new book now: https://amzn.to/3agXU9i
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Feb 21, 2021
339: The state of email marketing in 2021 - a chat with Ernie Smith
What email trends are worth watching and - more importantly - worth implementing this year?
Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find a related article from Ernie: https://lnkd.in/eg4iuQR
Connect with him on LinkedIn: https://lnkd.in/e-SPJJS
Order Christoph’s new book now: https://amzn.to/3agXU9i
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Feb 19, 2021
🇩🇪338: Organischer Content und live Podcasts 🇩🇪
Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist.
Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live
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Feb 18, 2021
337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.
Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.
From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.
Panelists:
* Darrell Alfonso, AWS
* Amy Kelly, UserTesting
* Mark Baker, Oracle
* Christa Elizabeth Norton, Capita
Hosted by Christoph Trappe, produced by Trappe Digital LLC
Sponsored by Web Insights https://lnkd.in/e7wAaMH
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Feb 17, 2021
336: Are you thriving in the new marketing landscape? - Presented by Web Insights
Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.
Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt
Tomorrow's panelists:
* Darrell Alfonso, AWS
* Amy Kelly, UserTesting
* Mark Baker, Oracle
* Christa Elizabeth Norton, Capita
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Feb 17, 2021
335: The importance of trusting the process - a chat with Garrett Sussman
Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss:
* What do we mean by "the process?"
* How to trust in the process?
* And related topics.
Check out Garrett's company: https://bytraject.com/
Find more podcast episodes: authenticstorystelling.net/podcast
For the video version of this podcast: https://youtu.be/dyId09tZkgA
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Feb 16, 2021
334: Why media coverage still matters to businesses
Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more.
Check out her books here: https://amzn.to/3ppKZYI
Dawn's website: https://dawndugle.com/
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: authenticstorystelling.net/podcast
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Feb 15, 2021
333: Is this procrastination?
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss.
Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3
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Feb 14, 2021
332: Why brand stories must also include failures
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find Matthew's book on the topic here: https://amzn.to/3qK49sM
Christoph's content performance book: https://amzn.to/38ezVrb
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Feb 13, 2021
331: Behind the scenes: The Marketing O'Clock Podcast
The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.
Check out the show here: https://lnkd.in/dJ6XsgR
More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h
Christoph's blog: https://lnkd.in/bDTft_d
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Feb 11, 2021
330: Content marketing for local SEO
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo
Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
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Feb 11, 2021
329: How to overcome imposter syndrome - a chat with Marc A. Pitman
Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt."
Get the book here: https://amzn.to/3qywZMr
Read Christoph's content blog: http://authenticstorytelling.net
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Feb 10, 2021
328: What's content mapping - a chat with Henry Adaso
Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. Get his book here: https://amzn.to/375cHmB
Christoph's content blog: authenticstorytelling.net
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Feb 9, 2021
327: Content marketing challenges to master - a chat with Kris Hughes
Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.
* What are some challenges business face?
* How to overcome them?
* How to be more successful with your content
* And more...
Connect with Kris here: http://krishughes.com
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
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Feb 6, 2021
326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus
Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.
Connect with Travis on Twitter: https://twitter.com/travisosterhaus
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf
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Feb 5, 2021
325: How to Create Loveable Brand Communications - a chat with David Yarde
David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s
And on Twitter: https://twitter.com/dsmy
His website: davidyarde.com
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Feb 4, 2021
324: Does good lighting matter for your livestreams?
In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv
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Feb 3, 2021
323: How to come up with great ideas - a chat with Carla Johnson
Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.
Find her book on the topic here: https://amzn.to/3oIbrwm
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: https://lnkd.in/ePb7wUi
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Feb 2, 2021
322: The importance of testing in marketing - a chat with Ron Stefanski
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.
We discussed:
Why testing is important
How to test assumptions
Multi-variant and A/B testing
And more....
Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/
More podcast episodes: http://authenticstorytelling.net/podcast
Christoph's blog: http://authenticstorytelling.net
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Feb 1, 2021
321: Marketing strategies with Pam Didner
Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.
Find her book here: https://amzn.to/34i8wlU
Her website: https://pamdidner.com/
Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
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Jan 31, 2021
320: Virtual Singapore keynote: Audio and voice for content marketers
With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
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Jan 30, 2021
319: Re-humanizing the workplace - a chat with Chuck Blakeman
Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."
Get a copy here: https://amzn.to/3nkQcPM
Christoph's content performance book: https://amzn.to/38ezVrb
Christoph's blog: http://authenticstorytelling.net
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Jan 29, 2021
318: Crisis PPC and other PPC topics - a chat with Kirk Williams
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.
His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs
Follow him on Twitter: https://twitter.com/PPCKirk
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
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Jan 27, 2021
317: The latest B2C marketing research from the Content Marketing Institute
Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research.
Find the full report here: https://lnkd.in/eWJ7_qS
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Jan 26, 2021
316: Is Clubhouse worth including in your marketing strategy?
Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link.
Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate it into your marketing.
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: authenticstorystelling.net/podcast
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Jan 26, 2021
315: Subscriptions - the forever transaction with Robbie Kellman Baxter
Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/2JYwM5n
More podcast episodes: http://authenticstorytelling.net/podcast
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Jan 25, 2021
314: How to deliver the right Facebook ad, at the right time, to the right audience
Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find his book here: https://amzn.to/358Zo3Y
Bob's website: https://lnkd.in/eVfUApp
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d
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Jan 24, 2021
313: What are people really doing online? A chat with Simon Kemp
Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
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Jan 23, 2021
312: How to grow your followers on Amazon Live
If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe
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Jan 22, 2021
311: How to get your brand to a breakthrough - a chat with Margie Agin
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.
Find her book on the topic here: https://amzn.to/3oOpq3Y
Connect with Centerboard Marketing: https://lnkd.in/evk5rJS
This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.
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Jan 21, 2021
310: SEO for content creators - a chat with Barry Schwartz
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.
We discuss:
Google passage ranking
Keyword research
The bare minimum of SEO strategy
and more...
Find more podcast episodes: christophtrappe.com/podcast
Christoph's content performance book: https://christophtrappe.com/content-performance-culture-book/
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Jan 20, 2021
309: How to speed up SEO projects - a chat with Hamlet Batista
Hamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
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Jan 19, 2021
308: Istanbul virtual keynote: Creating a content performance culture
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.
The video version can be found here: https://youtu.be/tc-iU8LLCT4
Want me to speak at conference, drop me a note: ctrappe@gmail.com
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
More marketing tips: https://lnkd.in/bDTft_d
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Jan 18, 2021
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.
Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
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Jan 17, 2021
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:
* What is word of mouth marketing?
* How to do word of mouth marketing?
* What are brands doing wrong when it comes to word of mouth marketing?
* And more...
Christoph's content performance book: https://lnkd.in/e3dWVd5
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Jan 16, 2021
305: Walked on: Lessons from a two-sport non-scholarship athlete
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545
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Jan 15, 2021
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.
Connect with her on LinkedIn: https://lnkd.in/e_v7_ux
Find more podcast episodes: authenticstorytelling.net/podcast
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Jan 14, 2021
303: How to build a brand without annoying sales tactics
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.
Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq
Find more podcast episodes: https://lnkd.in/eYsZuzr
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Jan 13, 2021
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.
* How do you know you are live?
* Who pushes the buttons?
* Comments
* Repurposing
Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C
This episode is supported by Restream and produced by Trappe Digital.