The Revenue Cafe
Aug 11, 2021
Getting Personal: How to Increase Revenue by Personalizing Inbound Content with Goran Kovacevic
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In this episode of the Revenue Café Podcast, we're joined by Goran Kovacevic, The Director of Business Development at Infinum, for a chat about how to increase revenue through personalizing content, ‘secret sauce’ growth tactics, and determining your unique value proposition.
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Content that’s focused LESS on conversion actually converts more - Stewart: "Content that isn't focused on driving a new meeting booked or a new free trial signup actually does a better job at turning readers into pipeline than those conversion-focused pieces."
You can find out more about Stewart in the link below:
* LinkedIn: https://www.linkedin.com/in/stewarthillhouse/
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HIGHLIGHT QUOTES
Be empathetic to quantify a prospect’s business problem - Tarmo: "Hypothetically, let someone comes to your discovery or your demo and they say, well, I have a problem with my invoicing. That's a technical problem, right? So what a lot of reps do then is, well, I mean, if you have a problem with your invoicing, then let me show you how awesome that we can solve this.
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You can find out more about Tarmo in the link below:
* LinkedIn: https://www.linkedin.com/in/tarmovandergoot/
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4 days ago
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HIGHLIGHT QUOTES
Know what "animal" your buyers want to see before the demo - Tarmo: "If your buyers are scheduling demos and you basically immediately start with showing your product but you don't know what the actual problem is, then literally, you are the problem because you're not giving me what I'm here to see. So discovery fatigue, it is a real thing, but buyers do still love a good discovery. What they don't like is a bad discovery"
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