The Revenue Cafe
Oct 6, 2021
#8 Making Connections: Exploring Value in Personalization with Kanako Tone
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In this episode of the Revenue Café Podcast, Breadcrumbs co-founder and Chief Marketing Officer Gary Amaral and Director of Sales Joe Aicher are joined by Kanako Tone, Marketing Operations Manager of Alyce to discuss how personalization in gifting and tailoring your gifts can be beneficial in building relationships with your clients.
More episodes from The Revenue Cafe
3 days ago
#86 - Have a Healthy Mix of Offering to Maximize Value For Your Customer (Part 2) - Joāo Romāo
There should always be some engagement between sales, marketing, and product to make sure everyone is aligned. Joāo Romāo, Chief of Staff for Product at OutSystems, continues his discussion on the use and combination of the sales-led and product-led motions for maximum efficiency.
Joāo shares insights on how to use the best of both in order to see continuous and consistent growth and make sure you have a healthy offering that caters to different scenarios. There's a lot more to learn so tune in to in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
_HIGHLIGHT QUOTES_
You might not see the results at first but they compound - Johan: "This shift from sales-led to product-led and combining them both, you must not look at it as a sprint. It's a marathon. It takes time, it takes trust, and it takes a lot of effort to make it work but the results are compounds."
You can find out more about Joāo in the link below:
* LinkedIn: https://www.linkedin.com/in/joaoromao/
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5 days ago
#85 - The Dynamic Duo of Sales Motions (Part 1) - Joāo Romāo
Optimize for collaboration between sales and marketing by avoiding the "Us vs Them" mindset. Joāo Romāo, Chief of Staff for Product at OutSystems, talks about using sales-led and product-led strategies as two different options to drive growth in your company.
Joāo also discusses the main pitfalls to watch out for and avoid when integrating these two sales motions. Learn about sales-led versus product-led motions in more detail in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
_HIGHLIGHT QUOTES_
Start relationships with a product experience - Joāo: "For some users that are going through your product-led approach, it might be the case that they're so self-sufficient and so independent that they want to buy independently from a sales motion. For those, you always should have an escape valve for them to buy without being sold to."
You can find out more about Joāo in the link below:
* LinkedIn: https://www.linkedin.com/in/joaoromao/
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May 21, 2023
#84 - Manage the Rollercoaster Sales Stage and Strap In (Part 2) - with Johan Benoualid
Managing expectations internally is just as crucial as managing expectations with your buyer. Johan Benoualid, the former Chief Revenue Officer for EMEA and APAC at Akeneo, continues his discussion on the rollercoaster sales stage and helping your champion overcome their internal obstacles.
Changing the way your forecast is built and recognizing that the last mile could take longer is something you often should just acknowledge. Learn more about the essential factors for this in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
_HIGHLIGHT QUOTES_
Buying decisions are being put on hold - Johan: "There is so much competition now between the different projects that a company will approve internally that you need to create this sales page to manage the rollercoaster situation and help your team to be successful."
You can find out more about Johan in the link below:
LinkedIn: https://www.linkedin.com/in/johanbenoualid/
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