Andy Bailen has been a senior executive in retail and CPG businesses for over 30 years. He is currently the Managing Director of 3Pe Consulting, which provides advisory services in business turnarounds, franchise development, general retail & pop-up stores, direct to consumer initiatives, private equity/ M&A, and more. 3Pe Consulting clients have included ASDA, Five Below, Barnes & Noble, The Jim Henson Company, Penguin Books, Propel Equity, Macellum Capital Management, and The Ivy League.
Andy's career includes roles as President & CEO of KB Toys, Head of Specialty Retail at Toys "R" Us, EVP of Merchandising & Marketing at Party City, President of Loew-Cornell (a Jarden Corp. business), EVP at Alex Brands (a private equity rollup) and SVP, GMM at Blockbuster. Highlights include conceptualizing and growing the Toys "R" Us pop-up store program from $0 to $200 million in 18 months and leading a highly successful turnaround at Party City Corp.
Andy has a demonstrated record of success in multi-billion dollar companies as well as start-up businesses. He is a proven leader with significant experience in P&L management, strategic planning, business development, merchandising, buying, e-commerce, product sourcing & development, marketing, licensing, store operations, finance, and real estate.
In addition to his consulting business, Andy serves on the advisory boards at Doughnuttery, The Healthy Animal, and the Robert B. Willumstad School of Business at Adelphi University. He also publishes a weekly newsletter about the retail industry, All Things Retail (AllThingsRetail.substack.com/about).
Andy's firm, 3Pe Consulting, are experts in the Pop-Up business. Having planned and opened over 1,200 Pop-Up locations, their real-life expertise is unequaled. In fact, they led the creation and growth of the Toys “R” Us Pop-Up Store program, which grew from 0 to over 600 stores and $200 million in sales within 18 months!
*** Pop-up Bootcamp ***
// Episode: 007
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