Is Podcast Advertising Worth It?
Play • 29 min

Host:  Charles Fetterly

Guest:  Dave Boretti

Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is.  Pre-pandemic research showed that over one-third of Americans listen to podcasts every month.  The number of available podcasts has doubled in recent years from 500,000 to more than 1 million.  There's something for everyone, and listeners of all ages are tuning in regularly.

Media In The Moment, a podcast by TEC Direct Media

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