How Connected TV Fits Into The Media Mix
Play • 38 min

Host:  Charles Fetterly

Guests:  Kim Warren, Nate Marshall

As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.

Media In The Moment, a podcast by TEC Direct Media

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