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Media In The Moment
TEC Direct Media
A podcast for marketing and advertising professionals. Answers to questions about the media landscape from Chicago-based media buying agency, TEC Direct Media.
Apr 15, 2021
How to Drive E-Commerce with Amazon Data
Host: Heidi Mader Guests: Charles Fetterly, Nate Marshall Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP. Media In The Moment, a podcast by TEC Direct Media Show notes at https://tec-direct.com/drive-ecommerce-amazon/.
Nov 19, 2020
Is Podcast Advertising Worth It?
Host: Charles Fetterly Guest: Dave Boretti Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. The number of available podcasts has doubled in recent years from 500,000 to more than 1 million. There's something for everyone, and listeners of all ages are tuning in regularly. Media In The Moment, a podcast by TEC Direct Media Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/
Aug 26, 2020
How Connected TV Fits Into The Media Mix
Host: Charles Fetterly Guests: Kim Warren, Nate Marshall As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. Media In The Moment, a podcast by TEC Direct Media Show notes at https://tec-direct.com/connected-tv-podcast-2/