In this episode of SaaS Connect, your host Sunir Shah, President of Cloud Software Association, interviews Ray Sidney-Smith, President of W3 Consulting, Inc. to discuss what makes SMB consulting companies hesitant to resell SaaS.
If you own a SaaS business and are trying to grow your reseller program, this show will add value for you. It provides an in-depth perspective from the other side, on how to make your product more desirable to prospective partners.
Ray Sidney-Smith explains what W3 Consulting does, and their mission to help small business owners understand how to use the internet, market and manage on the web. He reveals how best to use mobile and social media technologies, as well as how this fills a gap between SaaS and their customers.
The discussion includes:
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