Future-Proof Your Business With Partner Ecosystems
Play • 42 min

On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems.

Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about.

The following points are covered:

  • Why partner ecosystems are important, and why businesses should put serious investment into them.
  • The very tangible results when companies invest in this area properly.
  • Know who you are building for in order to increase engagement.
  • Why centralizing partnerships is advantageous.
  • What to expect in terms of a timeframe for return.
  • Starting with an inbound strategy is the best way to go to market. Outbound is successful only when you know exactly who to target.
  • 20-25% of people that you recruit will be successful, however, don’t expect to magically generate 30-40% incremental revenue. There's a deliberate investment required in partner programs, the same as if you were building a sales team.

Resources mentioned:

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.

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