SaaS Connect
SaaS Connect
Nov 22, 2021
Scaling SaaS Partnerships in the Modern Era
Play • 41 min

In this episode of SaaS Connect by Cloud Software Association, Nikita Zhitkevich, Director of Channel Partnerships and Alliances at PartnerStack, and Tyrone Lingley, Head of Partnerships at Ally.io, enjoy a conversation about what partnerships look like today and how to scale them.


Some of what you can look forward to hearing about:

  • Challenges in partnerships and obtaining quick growth.
  • Partnership program innovation and trends over the last few months.
  • What a modern partnership team looks like.
  • The value of building a “beast call marketing machine,” and how it makes it easier to acquire partners to get to market.
  • Types of partnerships, alliances, and influences across the organization within every team, and tying their success to partnership success.
  • The role of technology in partnership programs and how it differs from organization to organization.
  • Strategic advice for someone building a partner program with a team of one or two, and how to set yourself up for success.
  • The importance of getting buy-in from everyone in the company.


Resources Mentioned:


Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

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