Shifting Channel Strategy for a Post-Pandemic World
Play • 23 min

In this episode, Renee Bergeron, Senior Vice President & General Manager AppSmart at AppDirect, discusses how the two-year pandemic accelerated channel transformation.


AppSmart is a B2B technology ecosystem powered by the AppDirect platform.


Renee speaks about four key elements from the pandemic that fast-tracked channel transformation as businesses needed to reinvent themselves in the digital sphere.


Along with transformation into the digital sphere is the trend where businesses want to be provided with end-to-end solutions and this is resulting in a shift to ecosystems.


The impact is on the channel partner who then needs to navigate these different marketplaces to bring together end-to-end solutions for their end customers. In order to do so, channel partners are embracing technology-agnostic multi-category marketplaces to bring together solutions from different categories.


Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.


Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.


#saas #software #cloud

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