In this episode of SaaS Connect by Cloud Software Association, we dive behind the scenes of the journey of LastPass, a very hot startup. Rachael Stockton, at the time Senior Director of Product Marketing at LogMeIn (that acquired LastPass) and now Senior Director of Product Marketing at Transmit Security, shares what worked well, what didn’t, how partnerships were so critical to their strategy moving forward, and tips for getting organizational buy-in to the partnership concept.
LastPass is an all-in-one password manager that was founded in 2008 and has 30 employees.
An interesting discussion, the presentation covers:
Please note: this presentation is from a SaaS conference in 2018.
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