In this episode of SaaS Connect by Cloud Software Association, Sree Menon, then Head of Strategy but now Chief Operating Officer at Tophatter, shares a presentation on using gamification in ecommerce.
Tophatter is “the world’s most entertaining mobile shopping experience,” achieving profitability just three years after being founded, and today sells more than three million items a month and boasts 80 employees.
The company has built a shopping destination for the mobile era, incorporating personalization and gamification to do it. Here’s what’s discussed:
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