In this episode of SaaS Connect by Cloud Software Association, Sophia Sithole, Head of Customer Success and Partnerships at CloudApp at the time of this presentation and now Senior Partner Marketer, Platforms at Zapier, explains what made a small startup abandon tradition to develop a channel sales strategy; how they did it; what worked; what didn't work.
CloudApp, an instant video and image sharing platform for companies, had 25 employees at the time, all of whom juggled many tasks; Sophia explains how they handled setting up a channel when they didn’t even have a dedicated marketing team.
Discover the steps and processes CloudApp went through and the tips they offer, based on their experiences:
Teaser Tip: … “The great thing about every lost opportunity is that you get an idea of what your ideal partner looks like, and how to scale.” - Sophia Sithole
Please note: this presentation was from a 2018 SaaS conference.
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