Build Your Book
Build Your Book
Nov 27, 2021
Hustle & Grit with Eric Janssen
Play • 41 min

Eric is a practitioner and also a professor of sales at the Ivey Business School at the University of Western Ontario.

Each year he teaches hundreds of entrepreneurs, consultants, engineers, and new grads how to sell. Not long ago he was in the trenches (sometimes literally) closing deals with the best music festivals in the world, logging 100,000+ air miles a year, and managing a global sales team. He did eventually figure out how to sell the right way, but it was a long and winding road full of trial-and-error.

Today he teaches at one of the most popular courses on campus. Eric believes that a grounding in proper sales gives you ability to make more money, get promoted, or have more flexibility in your professional life because you can generate revenue. Eric believes we need to bring sales education back in business and law schools.

In this episode we get into topics such as:

  • What are the elements of preparing for a sales meeting...
  • Why even business schools have ignored teaching sales skills to grads...
  • How to trade up a pen for a car...
  • The importance of rejection...
  • Why manufactured experiences can boost your selling skills...
  • And so much more!

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