In this episode Valentine Radu from Omniconvert breaks down how using zero party data will be beneficial to eCommerce businesses:
1. Why zero party data? Why Now?
2. What does zero-party data look like? How big of a dataset can eCommerce brands collect?
3. What are the best ways to leverage zero-party data?
4. When eCommerce brands use zero-party data typically what metrics have an immediate impact?
5. Let's talk about the pre-requisites in terms of the tech-stack necessary to use zero-party data.
6. How is zero-party data useful from shoppers' perspectives?
7. What is the No 1 advice for eCommerce brands to increase holiday sales?