In this episode of eCommerce360, Cassidy describes in detail how e-commerce brands are adopting retention strategies at an accelerated pace. She cites real-life examples of the brands that consult with to emphasize the importance of eCommerce retention. The topics covered in this episode are :
1. Why is Customer retention critical now?
2. What are the core elements that drive good customer retention?
3. Top customer retention strategies and channels ( SMS/Email)
4. Any unconventional hacks ( that boosted retention rates) that you witnessed first hand while working with brands
5. Impact of post-purchase communication on customer retention rate
6. Metrics that are indicators of a great retention strategy
7. Upcoming trends in eCommerce retention