In this episode of eCommerce360, Cassidy describes in detail how e-commerce brands are adopting retention strategies at an accelerated pace. She cites real-life examples of the brands that consult with to emphasize the importance of eCommerce retention.  The topics covered in this episode are : 

1. Why is Customer retention critical now? 

2. What are the core elements that drive good customer retention? 

3. Top customer retention strategies and channels ( SMS/Email) 

4. Any unconventional hacks ( that boosted retention rates)  that you witnessed first hand while working with brands 

5. Impact of post-purchase communication on customer retention rate 

6. Metrics that are indicators of a great retention strategy 

7. Upcoming trends in eCommerce retention