S3E13 - Creating a Winning Design Strategy for E-commerce Brands with Lauren Schwartz
Play • 31 min

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)

Here's a timestamp:

  • Montucky Cold Snack Branding [00:00:48]
  • Difference between Designer and Creative [00:04:15] 
  • Value of Good Design for Companies [00:06:03] 
  • The role of design in e-commerce [00:09:43] 
  • Starting a design strategy for e-commerce [00:12:13]
  • Examples of brands with successful creative strategies [00:13:29] 
  • Creativity and AI [00:18:36] 
  • Starting a Design Career [00:21:18]
  • Starting Loft325 [00:24:04] 
  • Building Trust with Difficult Clients [00:26:54] 
  • Challenges of Design ROI [00:27:42] 
  • Importance of Transparency in Creative Work [00:29:32] 

You can see this episode all others at the Brands and Brews Marketing Podcast website.

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